The Regional Director of Business Development is responsible for driving marketing, referral development, and relationship-building efforts across multiple healthcare entities within an assigned geographic territory. This role plays a key part in expanding service line awareness, increasing patient referrals, and fostering partnerships within acute care hospitals, inpatient rehabilitation facilities, long-term acute care hospitals, and post-acute and assisted living environments.
The Regional Director will work under the direction of the Executive Director to execute business development strategies, identify new referral opportunities, and strengthen relationships with healthcare providers and community partners. A strong emphasis is placed on meeting census goals, enhancing brand visibility, and promoting a culture of growth and collaboration. The assigned region will be in the Citrus/Marion/Alachua counties & surrounding area. We offer competitive pay, with salary determined based on experience, as well as bonus opportunities.
This position requires a self-motivated, results-driven professional who excels in communication, strategic outreach, and healthcare relationship management.
Salary is based on skills and experience, within the range of $60,000–$75,000, plus a robust bonus program with strong earning potential tied to performance. Candidates must be located in FL, in the assigned region (Citrus/Marion/Alachua) with the ability to travel daily, and must have knowledge of the hospital/health facility systems.
Key Responsibilities
Market Development & Growth
- Identify market trends and growth opportunities across acute and post-acute sectors.
- Implement business development plans to support territory-level growth goals.
- Monitor competitor activity and report findings to inform outreach strategies.
- Support service line promotion and community education initiatives.
Provider & Partner Relations
- Build and maintain relationships with PCPs, specialists, MSOs, hospitalists, and other referral sources.
- Re-engage inactive or low-referring providers through targeted outreach efforts.
- Collaborate with care teams and leadership to improve the referral experience.
Referral & Sales Development
- Conduct referral source mapping and prioritize outreach to high-potential accounts.
- Track referral trends and communicate patterns to the Executive Director and internal stakeholders.
- Create and execute customized outreach plans for underperforming markets or facilities.
Marketing & Community Engagement
- Coordinate development and distribution of territory-specific marketing materials.
- Organize and attend local events such as provider luncheons, health fairs, and community forums.
- Represent the organization at local and regional networking events.
Operational Support & Communication
- Ensure timely updates to providers regarding admissions and discharges.
- Maintain accurate records of outreach, activity logs, and referral tracking through CRM tools.
- Assist with territory-specific appreciation efforts, such as gift deliveries or holiday initiatives.
Cross-Functional Support
- Collaborate with clinical and operational leaders to support new service launches or territory expansion.
- Provide feedback from the field to inform strategy and improve operational alignment.
- Participate in special projects and performance initiatives as directed by the Executive Director.
*Other duties and projects assigned by the Executive Director.
Qualifications
- Bachelor’s degree in Healthcare Administration, Business, Marketing, or related field required.
- Minimum of 2 – 4 years of healthcare business development, sales, or provider relations experience.
- Strong knowledge of the healthcare continuum including acute, post-acute, LTAC, IPR, and AL.
- Demonstrated ability to develop productive relationships with healthcare providers and referral sources.
- Proven success in meeting growth and referral targets.
- Exceptional interpersonal and communication skills; ability to connect with diverse stakeholders.
- Highly organized, self-directed, and able to manage multiple priorities across a large region.
- Proficient in Microsoft Office and CRM tools.
- Valid driver’s license and willingness to travel within assigned region.
Preferred Skills
- Strategic outreach and referral pipeline development
- Provider engagement and consultative sales approach
- Community and event-based marketing
- Data-driven decision-making using referral trends and CRM reporting
- Time and territory management
- Strong presentation and relationship-building skills
- Cross-functional collaboration
Skills Required
- Bachelor's degree in Healthcare Administration, Business, Marketing, or a related field
- 2-4 years of healthcare business development, sales, or provider relations experience
- Knowledge of the healthcare continuum, including acute, post-acute, LTAC, IPR, and assisted living
- Ability to develop productive relationships with healthcare providers and referral sources
- Proven success meeting growth and referral targets
- Exceptional interpersonal and communication skills
- Ability to connect with diverse stakeholders
- Highly organized and self-directed, with the ability to manage multiple priorities across a large region
- Proficiency in Microsoft Office and CRM tools
- Valid driver's license
- Willingness to travel within the assigned region
- Strategic outreach and referral pipeline development
- Provider engagement and consultative sales approach
- Community and event-based marketing
- Data-driven decision-making using referral trends and CRM reporting
- Time and territory management
- Strong presentation and relationship-building skills
- Cross-functional collaboration
What We Do
Even the smallest psychological issue may have far-reaching effects on the overall functionality of residents in the long term care setting. Cotler Healthcare provides comprehensive behavioral health solutions for communities with the primary focus on enhancing the quality of life for the residents. Our professional team consists of over 150 compassionate mental health providers as well as a highly ethical administrative staff, led by Kerry M. Cotler, Ph.D. Our top priority is executing a comprehensive plan to meet each community’s particular needs. For over 20 years, we have grown to become one of the largest psychology services providers in long term care. Cotler services nearly 200 communities throughout the state of Florida. Headed by a licensed psychologist with a stellar reputation, Dr. Kerry Cotler’s philosophy is to provide the highest level of ethical and quality services to the geriatric population. At Cotler, you are never just another provider! We develop close personal relationships with each of our clinicians to meet all of their needs through frequent communication and strong administrative support. A full time Doctoral Level Clinical Director is available to our clinicians for answering day to day clinical questions, as well as on-going support for your practice. The Clinical Director is also available to provide clinical documentation reviews to help ensure Medicare documentation standards are met.
