Regional ComEx & Digital Marketing Manager

Posted 4 Days Ago
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Saurieši, Stopiņu pagasts, Ropažu novads, LVA
In-Office
48K-72K Annually
Entry level
Chemical • Industrial • Manufacturing
The Role
Drives regional commercial excellence and digital marketing initiatives across multiple European markets. Responsibilities include improving website performance, SEO, social media, marketing automation, digital asset management, CRM adoption, customer insights, journey development, KPI reporting, and commercial tool rollouts. The role partners with local market teams, analyzes conversion rates, CPA, and pipeline growth, and supports adoption of digital and commercial solutions. Travel is required approximately 30% of the time.
Summary Generated by Built In

Who are we looking for?
Knauf Gypsum Northern and Eastern Europe (operates in 26 countries, including Nordics, Baltics, Poland, Czech Republic, Romania, Moldova, Ukraine, the Balkans, Greece & Cyprus) is searching for Regional Commercial Excellence & Digital Marketing Manager, who could be based in one of our countries, and who will drive digital experience and user insights initiatives, including website performance, SEO, social media, marketing automation, digital performance reporting, and digital asset management; monitor and analyze KPIs, such as conversion rates, CPA, pipeline growth; plan and rollout new commercial and digital to local markets.

What should you do?

  • Drive digital experience and user insights initiatives, including website performance, SEO, social media, marketing automation, digital performance reporting, and digital asset management .

  • Support and implementation of a commercial excellence toolbox by example for: CRM software (Salesforce), Customer Insight Management, Market Sizing Models, Customer Journey Development.

  • Partner with Commercial Excellence / Digital change owners and market teams to align on adoption strategies, goals, best practices and targets, and continuously track the success of our digital solutions.

  • Monitor and analyze key performance indicators (KPIs), including conversion rates, cost per acquisition (CPA), and pipeline growth, to inform decision-making and optimize performance.

  • Plan and Rollout new commercial and digital to local markets to foster adoption.

What are your skills & knowledge required?

  • Hold a Bachelor’s or Master’s degree in Business Administration, Marketing or related field.

  • Strong analytical skills with the competence to conduct data-driven analysis and measure success.

  • Solid project and program management capabilities, able to manage multiple priorities in a fast-paced environment.

  • A strategic and creative thinker who partners with markets to develop impactful, localized adoption measures, while having a proactive and solution-oriented mindset with a passion for driving change and transformation

  • Fluent in English

  • Ability to travel (30% of time) and to work in multinational environment.

What can we offer?

• An international working environment with a multicultural, inclusive and diverse workplace

• A development-oriented organizational culture

• Health and accident insurance package

• Other attractive benefits in line with corporate standards

• Competitive salary at the range from 4,000 to 6,000 Euro gross per month

About Knauf

Knauf is one of the world’s leading manufacturers of modern insulation materials, drylining systems, plasters & accessories, thermal insulation composite systems, paints, floor screed, floor systems, construction equipment and tools. With more than 320 production facilities and sales organizations in over 96 countries, 43,500 employees worldwide, and sales of 15.3 billion Euro, the Knauf Group is offering a range of career opportunities – in Europe, the USA, South America, Asia, and Africa.

Skills Required

  • Bachelor's or Master's degree in Business Administration, Marketing, or a related field
  • Strong analytical skills and ability to conduct data-driven analysis and measure success
  • Project and program management capabilities, including managing multiple priorities
  • Strategic and creative thinking with a proactive, solution-oriented mindset
  • Passion for driving change and transformation
  • Fluency in English
  • Ability to travel approximately 30% of the time
  • Ability to work in a multinational environment
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The Company
258 Employees
Year Founded: 1994

What We Do

Knauf is an internationally renowned, innovative manufacturer of building materials and construction systems and one of the market leaders in the production of dry construction materials. Its core business areas include the production of gypsum boards, gypsum fibre, cement and acoustic boards, dry gypsum and lime-cement mixes, and facade insulation materials, all based on a commitment to sustainable construction.

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