Regional Campaign Strategy Manager

Reposted 8 Days Ago
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Office, Machaze, Manica
Senior level
Software • Travel • Financial Services
The Role
Lead integrated regional campaigns ensuring alignment with business objectives, manage strategic initiatives, develop frameworks, and evaluate performance metrics. Drive growth through market analysis and collaboration with local teams.
Summary Generated by Built In

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

Key Responsibilities

  • Regional Campaign Strategy & Execution: Lead the end-to-end planning, coordination, and delivery of integrated regional campaigns that align with business objectives and ensure impactful results across markets.

  • PMO Ownership for Strategic Initiatives: Act as central PMO lead for cross-functional regional initiatives, including initiatives that enhance the end-to-end customer experience and drive transaction per visit such as in-app store merchandising. 

  • Strategic Framework Development: Design and implement frameworks for campaign planning, deal selection, budget allocation, and performance tracking. Equip local teams with toolkits and playbooks to ensure consistent execution and brand alignment. 

  • Local Market Partnership: Work closely with the local teams to adapt regional strategies for local relevance. Facilitate best practice sharing, align campaign and initiative objectives, and support market-specific execution. 

  • Performance Measurement & Reporting: Build and maintain robust tracking and analytics to evaluate campaign and initiative effectiveness. Deliver insights and strategic recommendations to senior leadership to drive continuous improvements. 

  • Innovation & Growth Initiatives: Identify growth opportunities through market and competitor analysis. Lead the design and pilot of programs and initiatives that position Traveloka as a differentiated brand in the region. 

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Requirements

  • 6+ years in campaign, growth, performance marketing and/or project management roles 

  • Tech/e-commerce experience is a plus 

  • Proven success managing large-scale, multi-market campaigns

  • Bachelor's degree in Marketing, Business, or related field

  • Exceptional stakeholder and cross-functional collaboration skills

  • Strong communication and problem-solving abilities

  • Highly structured, analytical and results-driven

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

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The Company
3,089 Employees
Year Founded: 2012

What We Do

We don’t innovate for the sake of innovation, we utilize technology to simplify people’s lives so they can enjoy their lives better. That belief is what brought Traveloka to be the leading travel platform in Southeast Asia. Traveloka serves 20+ products that include comprehensive travel services. From transportations to accommodations, discovering nearby attractions, and insurance products to financial services, including the groundbreaking ‘Buy Now Pay Later’.

With 100+ millions downloads in six countries across the SEA region, we aim to keep exploring for better innovations — all to fulfill our users’ travel aspirations so they can enjoy their lives, their way.

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