Regional Business Development Director (Pacific Northwest)

The Regional Business Development Director will be remotely based out of WA or OR.

Summary & Scope of Position:

Field-based clinical, operational and blood bank subject matter expert responsible for the sale, adoption, and implementation of INTERCEPT-treated blood components within hospitals and blood centers.  Position will require close collaboration with key blood center members, hospitals, and internal Cerus cross-functional teams.

Primary Functions:

• Demonstrate product and clinical expertise through a trusted, professional exchange of relevant and approved information with healthcare decision makers in areas including but not limited to trauma surgery, invasive heart surgery, obstetrical emergency surgery, liver transplant, transfusion, hematology, oncology and blood bank. 
• For assigned region, achieve a pre-defined sales plan of revenue sales goals, actionable tasks, and milestones. Prepare and submit reports to Sales Management by analyzing and compiling data, projections, and other relevant information. Ensure the on-time completion of assigned goals and objectives with high quality and within budget.

General Responsibilities:

• Lead the pharmacoeconomic and operational understanding of INTERCEPT by executing on all economic analyses and operational activities associated with the adoption and implementation in blood centers and hospitals.
• Recognize, develop, establish, maintain, and track relationships with KOLs and other HCPs in transfusion medicine/blood banking and other related clinician specialties (e.g., hematology/oncology, pediatrics, infectious disease, surgery, anesthesiology, critical care, trauma, transfusion safety).
• Develop and present value/cost of care benefits, ROI modeling, and operational metrics such as Patient Blood Management, infection risk, wastage and reimbursement guidance to support Cerus’ value proposition to hospitals, in coordination with blood centers, at regional and national congresses, and internal company interactions.
• Develop a holistic, multi-year, prioritized and dynamic list of hospital targets to initiate and/or increase adoption of INTERCEPT products.
• Develop a scalable approach to encourage and expedite both targeted and universal hospital adoption of INTERCEPT products by the blood center. This approach should represent input from designated blood center team members including Sales, Customer Service and Medical input as well as key Cerus team members.
• Establish training plans and tools to equip and allow blood center hospital-facing members to take a lead role in preparing hospitals for use of INTERCEPT products including sale, required education and implementation steps.
• Work in conjunction with blood center hospital-facing teams in the development and delivery of presentations on INTERCEPT for use with hospital customers.
• Identify tools to enhance positioning and support for INTERCEPT adoption and coordinate with Cerus marketing on deliverables.

In addition to the above responsibilities, this role also requires mastery of the key responsibilities listed below:

• Ensure customers have quality end-to-end experience with the implementation of products in the hospital.

• Present medical/scientific data required to support the educational learning process for medical professionals and operational staff at blood centers and hospitals for both approved INTERCEPT products and pipeline products.
• Facilitate hospital data input and presentation of the pharmacoeconomic modeling results for blood component safety mitigation strategies to the appropriate hospital stakeholders.
• Identify potential hospital case studies/content for white papers or other publications supporting the adoption/implementation or routine use of INTERCEPT products in conjunction with the Market Development Strategy leadership.
• Understand and adhere to all relevant company compliance policies and industry/government regulations.
• Maintain all relevant professional certifications and licensure.
• Perform other related duties as required.

• Collaborate closely with field team and commercial sales operations to find synergies that support achieving mutual sales targets, forecasts and market penetration objectives.

Qualifications/Requirements:

• Minimum 10 years of clinical and/or blood center field-leadership in a hospital, scientific research, or medical science liaison experience working in transfusion medicine/hematology/blood banking/blood safety or a related field.
• Documented history of success working with key decision makers, including but not limited to physicians, nurses, laboratory personnel and C-suite staff involved in the adoption and implementation of new technologies within the hospital.
• Comprehensive understanding of hospital operations and navigating new product approval processes via hospital committees and administrative approval.
• Documented history of success in conceptualizing, developing and executing strategic plans and supporting data/materials that critically evaluate how to pursue multiple targets and resource allocation to optimize return in a dynamic changing marketplace.
• Ability to analyze, interpret, and present clinical and scientific data to clinicians and other relevant stakeholders.
• Experience in preparing and/or presenting materials required for customer and hospital committee(s) review of new medical products.
• Experience in developing KOLs/HCPs to support new medical technologies.
• Ability to communicate effectively across multiple disciplines.
• Must be able to build and maintain strong customer and internal relationships. 
• Must be energetic, enthusiastic, determined and goal oriented, and able to work independently and collaboratively.
• Knowledge of applicable regulations and standards affecting the development, sale and marketing of Medical Devices.

Education:

• Bachelor’s Degree Required, preferred advanced clinical based degree, RN, MS, PharmD, PhD including however not limited to the fields of Clinical Laboratory Science, Nursing, Pharmacy, Immunology, Biology, Public Health or IT. Prior work experience in the blood center and hospital setting is highly desirable. Successful sales experience into one or more of the following preferred healthcare types: transfusion medicine, anesthesiology, trauma surgery, heart surgery, obstetrical surgery, oncology and hematology and organ transplant.

Percentage of both National and Regional Travel:

50-75%

We understand that our people are essential to our success.  This philosophy is revealed in our competitive benefits package, designed to improve employees’ lives both on and off the job.

Benefits plans: medical, dental, vision, domestic partner benefits, paid maternity and paternity leaves, healthcare and dependent care flexible spending, life and accidental death insurance, long-term and short-term disability insurance, matching 401(k), ESPP, RSUs

Work and family: EAP, legal and financial services, health club membership discounts, tuition reimbursement

Compensation: The base salary for this position in the selected city is $133,000 annually plus incentive.  Compensation may vary outside of this range depending on various factors, including a candidate’s qualifications, skills, competencies, experience, and location. Base pay is one part of the total package to compensate and recognize employees for their work.

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.