The Regional Sales Manager will be responsible for leading and coordinating sales efforts within the assigned territory, with a focus on industrial processing equipment sales to clients in the food, beverage, and pharmaceutical industries. This role requires a proactive and results-driven individual who can effectively manage sales initiatives, drive revenue growth, and cultivate strong relationships with customers and internal stakeholders.
Responsibilities / Tasks
GEA Group, founded in Germany in 1881, is a global leader in engineering solutions, serving industries such as food and beverage, pharma, dairy, and more. With over 18,000 employees worldwide and a strong U.S. presence since 1929, GEA combines the heritage of a well-established company with the innovation of a forward-thinking industry leader. At GEA, we’re not just building equipment, we’re building lasting careers with an average employee tenure range from 5 to over 11+ years, reflecting the strong culture, growth opportunities, and support we provide.
Start strong – Medical, dental, and vision coverage begins on your first day
Recharge and refresh – Enjoy 12 paid holidays, including a flexible floating holiday, and 136 hours of PTO to relax or explore
Invest in your future – A 7% 401(k) employer match helps grow your retirement savings faster
Keep learning – Take advantage of tuition reimbursement to further your education or skillset
Live well – Our wellness incentive program rewards healthy habits
Get support when you need it – Access to a confidential Employee Assistance Program for personal or professional guidance
Save smart – Flexible Health Savings and Spending Accounts to manage out-of-pocket expenses
What You’ll Do:
Coordinate and drive territory equipment sales activities, including prospecting, lead generation, and closing sales deals to achieve revenue targets.
Allocate resources effectively and prioritize initiatives to maximize sales opportunities and market coverage within the territory.
Support the implementation of local equipment and service sales strategies, ensuring alignment with overall company objectives and market dynamics.
Identify and organize resolution for more complex issues associated with start-ups, ensuring seamless implementation of equipment and services for clients.
Achieve sales growth objectives by expanding market reach and coverage through proactive sales efforts and relationship-building activities.
Achieve order and margin intake targets, while maintaining a strong focus on profitability and margin contribution.
Coordinate field trials at customer sites to demonstrate equipment capabilities and validate performance against customer requirements.
Position product offerings effectively to maximize success against the local competitive landscape, leveraging market insights and customer feedback.
Facilitate a key account management role, ensuring that customers are informed of all company products and services available to meet their needs.
Build and maintain strong relationships with customers and internal GEA stakeholders, fostering collaboration and customer loyalty.
Develop quotations and proposals in line with customer requirements, ensuring accuracy and competitiveness.
Assist in defining pricing strategies and understanding margin contribution to optimize profitability and pricing decisions.
Support product development projects at customers within the territory, collaborating with engineering and product development teams to meet customer needs.
Foster a "One face to the Client" culture, ensuring consistency and professionalism in all customer interactions
Your Profile / Qualifications
Associates Degree or University Degree in Engineering/Business Administration or equivalent educational level
Min 3 - 5 years’ experience selling valves and pumps and applicable knowledge of applications in the food, beverage and pharmaceutical industries. This role is on the Valves and Pumps Team.
Strong Knowledge of the Customer base and Product Competitive Landscape
Sales professional with significant experience in steering a sales organization, incl. product management, within a product/sales matrix
Deep practical know-how of state-of-the-art sales process, organization methods and tools (e.g. ordering, pricing, CRM)
Change management experience.
Proven superior skills in international negotiation & contracting with customers in countries across the world.
Deep understanding of business on a local scale with developed focus on customer needs and fulfilment of customer expectations
Open-minded and solution oriented, strong problem solving skills
Team player, good net-worker and negotiator
Very good communication skills, strong sales person
Strong customer orientation - Ability to engage with customers at different level
Leadership skills, entrepreneurial competencies
Capability for 60 – 70% travel
At GEA, we don’t just offer jobs—we offer opportunities to thrive, grow, and make an impact.
The typical base pay range for this position will be communicated by the manager during the interview. GEA Group has different base pay ranges for different work locations within the United States.
The pay range is not a guarantee of compensation or salary. The estimated range is the budgeted amount for the position. Final offers are based on various factors, including skill set, experience, location, qualifications, and other job-related reasons. You may be eligible for additional rewards.
GEA is an equal opportunity employer. Applicants will therefore receive consideration for employment without regard to age, sex, race, color, religion, world view, national origin, genetics, disability, gender identity, marital status, sexual orientation, veteran status or any other protected characteristic required by applicable law. Applicants with disabilities are welcome and will be given special consideration if they are equally qualified.
Please note: This position is based in the United States and does not offer visa or work sponsorship. Applicants must be authorized to work in the U.S. without current or future sponsorship.
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What We Do
GEA is one of the largest technology suppliers for food processing and a wide range of other industries. The global group specializes in machinery, plants, as well as process technology and components. GEA provides sustainable solutions for sophisticated production processes in diverse end-user markets and offers a comprehensive service portfolio
