Region Execution Lead

Joining King's Hawaiian makes you part of our `ohana (family). We are a family-owned business for over seventy years, respecting our roots while thinking about our future as we continue to grow and care for our customers and the communities we serve. Our `ohana members build an environment of inclusivity as they freely collaborate, pursue learning through curiosity, and explore innovation as critical thinkers. Beyond that, we are also passionate about supporting the long-term health and well-being of our employees and their families. If you're excited to rise with our team, come and join our `ohana!
Working under general supervision of the Director of Sales, Retail, the Region Execution Lead is responsible for driving retail excellence and in-store prominence across their assigned region. This role leads a team of Market Development Champions and owns broker relationships to ensure consistent, high-impact execution in every store, every day.
This individual plays a critical role in translating strategy into execution by aligning account priorities with field teams and brokers, delivering clear communication, measurable objectives, and actionable feedback. Success in this role requires a strong "business owner" mindset, a focus on results, and the ability to build productive, accountable partnerships.
ESSENTIAL JOB DUTIES AND RESPONSIBILITIES
Regional Leadership & Team Development

• Lead, coach, and develop a team of Market Development Champions across the region.
• Establish clear priorities, objectives, and performance expectations.
• Provide ongoing feedback, and development to drive execution excellence and a strong ownership mindset across the region.
• Foster a culture of accountability, partnership, and continuous improvement.

Planning/Organizing

• Customize sales execution plans by account and broker
• Develop and communicate 4P's execution plan in 2-month increments
• Translate Account Manager ("AM") KPIs into clear direction for brokers covering the region
• Build and implement execution tracking tools and performance metrics
• Identify required executional resources needed to support execution plans
• Partner with AMs to define "perfect store Gold Standards" by chain

Broker Management

• Own all broker relationships across the region
• Set clear execution standards, initiative‑based objectives, and annual priorities for brokers.
• Train and align brokers on promotional strategies, everyday execution expectations, and KPIs.
• Conduct regular performance reviews and hold brokers accountable for in‑market execution results.
• Lead monthly call with brokers to communicate account specific plans & execution expectations
• Review broker communication monthly with Director of Sales, Retail
• Organize bi-annual Broker meetings to review performance vs plan (with AM)
• Conduct annual broker reviews and provide written feedback and progress against training for brokers
• Provide monthly questions to be input into broker software for each account based on executional initiatives

Broker Selling Training & Development

• Lead in market training sessions with broker reps
• Develop and distribute effective broker selling materials
• Leverage data insights to identify market specific opportunities and enhance execution
• Conduct quarterly field days with brokers to reinforce training and plan execution plans

Retail Execution

• Partner closely with Account Teams to fully understand promotional plans, everyday retail priorities, and customer‑specific needs.
• Translate strategy into account‑specific execution direction, KPIs, and measurable outcomes
• Lead execution communication through tools, training, and regular touchpoints
• Implement systems to track and measure execution performance by account
• Identify execution gaps, solve problems quickly, and adjust priorities to maximize impact.
• Ensure proper execution of POS, displays, and rack ordering
• Conduct market audits (10 stores) to assess and improve perfect store standards
• Perform other duties as assigned within the scope of the role

BASIC AND PREFERRED QUALIFICATIONS (EDUCATION and/or EXPERIENCE)

• Bachelor's Degree or relevant experience
• 4+ years of relevant CPG sales or field execution experience
• Experience managing broker networks and/or field teams
• Strong background in retail execution and in-store merchandising
• Work requires long periods of walking, standing, bending, or carrying moderately heavy items (up to 50 pounds) with or without reasonable accommodations

ADDITIONAL QUALIFICATIONS (JOB SKILLS, ABILITIES, KNOWLEDGE)

• Excellent organizational skills
• Proven ability to lead teams and influence without direct authority
• Strong communication and interpersonal skills
• Self-motivated with demonstration of being a team player
• Ability to thrive in a very fast-paced environment
• Demonstrated problem-solving and critical thinking abilities
• Proficient in MS Office (Outlook, Excel, Word, PowerPoint)
• Ability to work a flexible schedule including early mornings, evenings, and/or weekends as required to meet with brokers during their working hours
• Have access to reliable transportation, a current driver's license, valid registration and current insurance
• Ability to travel up to 50% of the time.
• Ability to consistently demonstrate the core values of excellence, dignity, telling it like it is in a way it can be heard; and curiosity, collaboration, critical thinking and emotional intelligence.

King's Hawaiian is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for our ohana.