Reddit & Social Search Strategist

Posted 5 Days Ago
Be an Early Applicant
New York, NY, USA
Hybrid
75K-80K Annually
Mid level
AdTech • Marketing Tech • Software
The Role
Client-facing social search strategist who treats Reddit, TikTok, Instagram and Pinterest as search/discovery engines. Owns Reddit and platform-native SEO strategy, keyword-led content planning, performance tracking tied to search visibility, client communication, team mentorship, budget allocation, and translating platform shifts into commercial opportunities and content briefs.
Summary Generated by Built In

At Rise at Seven, this role sits at the sharp end of search-led social — where Reddit strategy and SEO thinking drive what gets made, not just how it performs. You'll treat Reddit as a search engine and a community in its own right, and treat TikTok, Instagram and Pinterest the same way: as discovery surfaces with their own keyword logic. Content planning follows the search insight, not the other way round.

This is a client-facing role. You'll run accounts, mentor junior team members, and be the person clients turn to when they want to know why something is (or isn't) showing up.

This role is for you if you have:

  • Demonstrable Reddit strategy or community experience — subreddit-native content, pitching commercial Reddit opportunities, AMA and community-led campaigns, and a working understanding of karma, moderation norms, and how brand presence survives (or dies) in community-first spaces
  • Strong SEO fluency — comfortable running keyword research, briefing search intent into content, and speaking the same language as an SEO team without needing translation
  • Demonstrable social search experience across TikTok, Instagram and Pinterest — keyword-led content planning, discoverability strategy, and platform-native SEO
  • 3-5 years' experience in social media strategy or management, ideally agency-side, with a track record of owning accounts end-to-end
  • A portfolio of case studies showing measurable search and discoverability impact, not just content output
  • Confidence leading client relationships and difficult conversations without a Lead in the room

What you'll own

Reddit & Search Strategy

  • Build and pitch commercial Reddit strategies — subreddit selection, community-native content formats, AMA and organic seeding opportunities, and brand presence that respects community norms
  • Lead keyword research and search-intent mapping across Reddit, TikTok and Instagram, briefing this directly into content plans
  • Own the intersection with traditional SEO — identify where social search opportunities overlap with the SEO team's roadmap and brief this in collaboratively

Content Planning & Performance

  • Lead content calendars, formats and series grounded in keyword and search insight first, platform trend second
  • Own performance tracking against search and discoverability metrics (share of search, keyword ranking movement on platform, community engagement quality) — not just reach and engagement
  • Build reporting narratives that connect content performance directly to search visibility outcomes

Client Delivery & Leadership

  • Own day-to-day client communication and lead check-ins, updates and reporting conversations independently
  • Translate search and Reddit strategy into confident, senior-level client narratives — including the commercial case for Reddit spend
  • Manage workflow across strategists, creator managers and creators; maintain visibility of risk and priorities across the account
  • Act as an escalation point for junior team members

Budget & Resource Allocation

  • Manage and allocate budgets across content production, creator spend and platform prioritisation, with commercial accountability to Leads

Platform & Cultural Intelligence

  • Track Reddit's evolving ad/organic ecosystem and TikTok/Instagram SEO changes as a primary responsibility, not a side interest
  • Translate platform and search behaviour shifts into scalable, brand-relevant content ideas ahead of competitors

Why this role matters

Most social hires can make content. Fewer can make the case that Reddit and search-led social are commercial channels with measurable ROI. This role is that case-maker — bringing structure, credibility with SEO teams, and a point of view clients can't get from a generalist.

What We Can Offer You

  • $75,000 – $80,000 salary
  • Generous holiday allowance + public holidays
  • Holiday loyalty scheme
  • Work from anywhere for up to one month a year
  • Your birthday off
  • Christmas and New Year office shutdown
  • Access to private medical
  • Enhanced maternity and paternity leave
  • Flexible and hybrid working
  • Bucket list scheme — one life experience on us

Skills Required

  • Demonstrable Reddit strategy or community experience (subreddit-native content, AMAs, community campaigns, moderation norms)
  • Strong SEO fluency, including keyword research and briefing search intent into content
  • Demonstrable social search experience across TikTok, Instagram and Pinterest (platform-native SEO and discoverability strategy)
  • 3-5 years' experience in social media strategy or management, ideally agency-side, owning accounts end-to-end
  • A portfolio of case studies showing measurable search and discoverability impact
  • Confidence leading client relationships and difficult conversations independently
Am I A Good Fit?
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The Company
HQ: Sheffield
61 Employees

What We Do

The SEARCH-FIRST creative agency for people who want more ⚡🤘🤓 🙌. The agency for brands who believe brand and search should work together. Based In London, Manchester, Sheffield & New York.

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