About Us:
Brado's Insight is a fresh, intimate understanding of people's beliefs that has the power to genuinely change behavior. Our team takes on the most complex problems, and provides solutions that are both simple and surprising.
In 1996, Brado started as a creative agency. Believing most research approaches stymied creativity versus inspiring it, Brado saw an opportunity to shift to a new kind of strategic marketing research firm. Today, the Brado insight team is nationally recognized for its creativity and inspirational insight.
The Role:
We're looking for a Qualitative Insight Director to join our team. This individual is a creative problem solver who consistently and effectively executes projects. You must be able to quickly gain the confidence of clients who see Brado as strategic consultants beyond traditional market researchers. You must be able to engage an audience — writing and presenting your ideas, observations, and recommendations in a clear, compelling manner. Above all, you must be a growing strategic thinker — someone who inspires confidence by identifying insight that provides clear direction for clients and their agencies.
Key Areas of Responsibility
Projects:
- Accountable for ensuring assigned projects are delivered on time and against client objectives.
- Thinks proactively throughout the project to anticipate and quickly addresses changes to approach, design, objectives, etc.
- Effectively designs studies and writes proposals.
- Thoughtfully crafts questionnaires and discussion guides with appropriate techniques and activities and structures questions that address objectives and fit with participant type.
- Effectively moderates 1:1 and group interviews and online engagements (e.g., Communities, Remesh).
- Creatively and quickly connects the dots, identifying emerging themes and how they connect to the bigger story.
- Consistently incorporates strategic elements into the report including the story flow, emerging implications (the “so what?”), and recommendations (the “now what?”)
- Appropriately adds visual elements to communicate the story.
- Leverages client and industry knowledge and external frameworks, anecdotes, constructs, macro and micro-trends, psychological understanding, etc., to elevate the strategy.
- Writes succinctly and to the audience, with clarity, conviction, and tension as well as polish and professionalism.
Client Relationships:
- Commands a confident, captivating, respectful, agile, and consultative presence when engaging with the client.
- Develops rapport and builds empathy for and with the client, leading to long-term relationships.
- Develops and continually deepens understanding of the client's business and the individual client to ask the right questions and anticipate needs.
- Proactively addresses issues or opportunities in the client’s business, including further research or strategy work.
- Manages tenuous client situations with a steady presence.
Requirements
- Bachelor’s Degree ideally in business, journalism, marketing, economics, social sciences (psychology, anthropology, sociology).
- 7+ years experience moderating and delivering excellent client deliverables in a market research or agency setting.
- 5+ years of strategic market research, advertising, creative or account planning experience with research, advertising, creative, or digital agencies and/or experience as a marketing executive, marketing consultant, behavioral scientist, or usability and user experience consultant or researcher
- Pharmaceutical, med tech / med device, and consumer health market research experience with patients and healthcare professionals is a strong plus.
- Willingness to travel (up to 25% of your time) and be flexible in scheduling to accommodate project needs
- Aligns with, Models, and Coaches our values: People, Commitment, Aspiration, Trustworthiness & Impact
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Training & Development
- Work From Home
Skills Required
- Bachelor's degree in business, journalism, marketing, economics, psychology, anthropology, sociology or related field.
- 7+ years moderating qualitative research and delivering client-ready research outputs in a market research or agency setting.
- 5+ years strategic market research, advertising, creative, or account planning experience (or equivalent marketing executive/consultant/researcher experience).
- Experience designing studies, writing proposals, and crafting questionnaires and discussion guides that meet objectives.
- Proven ability to effectively moderate 1:1 and group interviews and manage online engagements (e.g., Communities, Remesh).
- Strong writing, presentation, and storytelling skills with ability to translate insights into clear recommendations and visuals.
- Consultative client presence with demonstrated ability to build rapport, manage client relationships, and handle tenuous situations.
- Willingness to travel up to 25% and to be flexible in scheduling to meet project needs.
- Pharmaceutical, med tech/medical device, or consumer health research experience with patients and HCPs.
- Aligns with and models company values (People, Commitment, Aspiration, Trustworthiness & Impact) and can coach others on them.
What We Do
Brado is the insight-to-activation marketing firm, launching the new in health with insight-driven, digital-centric precision. We help brands Get In Front™ – in front of their customers’ wants, their competition, and our rapidly changing world. What makes Brado unique is our ability to combine multiple data points with empathy, creating an understanding of your audience never before possible. You will know what your customers want before they do, allowing us to engage with your customers on their terms – when they want you, where they want you, and how they want you. Our approach moves brands seamlessly from insight to activation, continuously delivering insight-driven, digital-centric strategies and content. WE BELIEVE: We must value the individual. Work and life can be synergistic and should not be at odds. The joy and renewal you get from each source must fuel the other. We must respect and trust each other. Our clients place their trust in us. We place our trust in one another. Our work must have impact. We want to provide every team member the opportunity to do the very best work of their career. We must live our values. Our five values – People, Commitment, Impact, Aspiration, and Trustworthiness – are the inspiration for our framework and the measure of success. We hold ourselves and each other accountable for upholding and celebrating these values. Brado serves clients around the world with nearly 200 team members from our offices in St. Louis, Chicago, and Orange County. https://brado.net/
