Qualitative Insight Associate (German Markets)

Posted 11 Days Ago
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London, Greater London, England, GBR
In-Office
Entry level
Marketing Tech
The Role
Supports lead consultants on German-market client projects through online community moderation, qualitative consumer research, desk research, analysis, report writing, recommendations, presentations, and client relationship development. The role requires authentic engagement with German consumers, strong communication and organization, and proficiency in German, English, PowerPoint, Word, and Excel.
Summary Generated by Built In

About the Role

We are looking for a bright, committed, and passionate Insight Associate, with fluent written and spoken German and English language skills to join our team.

You will be an expert on German culture, be creative, self-aware, and able to draw on personal experiences to have authentic conversations and discussions with German consumers, colleagues and our clients.

Together with lead Consultants you will be responsible for handling and delivering client projects by conducting analysis, writing presentations and converting community conversations into clear client recommendations. This is not a ‘back-room’ role: we are looking for someone to support the lead Consultant in building and developing the client relationship from day one. This role is a perfect stepping-stone to develop consultancy skills in the world of branding, research and innovation.

Responsibilities

Research:

  • Moderating communities: engage community members – consumers of a specific client brand, steer discussions and probe consumer comments to drive relevant insight.
  • Designing research activities for communities which will generate the right responses to meet the client’s brief: ideation sessions, brainstorms, surveys, blogs and live online workshops.
  • Conducting qualitative analysis of the activities to understand the ‘what’ and the ‘why’ behind what consumers say and do.
  • Desk research.

Report writing:

  • Driving clear recommendations and implications from your analysis and findings to clients and colleagues.
  • Creating professional & convincing client-facing documents in a range of formats.

Client management:

  • Providing support to lead Consultants and Consultancy Director in nurturing good client relationships
  • Developing good personal presentation skills, for co-presenting to client

Skills required

  • Fluent written and spoken German and English language skills – an essential requirement.
  • A passion for brands, consumers and how they interact.
  • A natural knack for the online world & social media: highly empathetic & able to connect with individuals online, specifically on German markets.
  • You are constantly hungry to learn and grow and have plenty of energy and enthusiasm.
  • Intellectual curiosity.
  • Excellent writing and oral communication skills
  • Strong PowerPoint, Word and Excel skills required.
  • Good numerical skills.
  • You are a real doer and a proper team player.
  • Fantastic organisational skills: ability to multi-task.

About C Space

We are the world’s leading insight community, customer strategy and innovation experts, putting relationships at the heart of business to drive growth. We make relationships count by building mutual value between people and brands as the ultimate competitive advantage.

As part of Escalent Group, we’re a team of 1,600 researchers, data scientists, moderators, creatives, developers and UX professionals. We put the power of our customer expertise, Escalent’s industry expertise and Hall & Partner’s brand expertise at your fingertips.

Over the years we have helped clients like Google, PepsiCo, IKEA, British Airways, Philips grow by developing new products, services and communication together with their customers.

Skills Required

  • Fluent written and spoken German
  • Fluent written and spoken English
  • Strong Microsoft PowerPoint skills
  • Strong Microsoft Word skills
  • Strong Microsoft Excel skills
  • Excellent written and oral communication skills
  • Good numerical skills
  • Strong organizational and multitasking skills
  • Ability to engage empathetically with individuals online and connect with German-market consumers
  • Passion for brands, consumers, and consumer behavior
  • Intellectual curiosity, enthusiasm, and willingness to learn
  • Ability to work collaboratively and deliver client projects
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The Company
HQ: Livonia, MI
280 Employees
Year Founded: 1975

What We Do

Escalent is a top human behavior and analytics advisory firm specializing in industries facing disruption and business transformation. As catalysts of progress for more than 40 years, we tell stories that transform data and insights into a profound understanding of what drives human beings. And we help businesses turn those drivers into actions that build brands, enhance customer experiences and inspire product innovation. Visit escalent.co to see how we are helping shape the brands that are reshaping the world.

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