Background
The Sound is a Global Exploration, Strategy and Innovation agency. We deploy leading edge exploration techniques and marketing models in order to solve client brand, marketing, communications and product challenges. Made up of brand experts, strategic researchers, idea generators and cultural anthropologists, we have offices in 5 cities around the world: Chicago, London, Mumbai, New York and Vancouver.
Challengers & Contrarians...we’ve saved you a seat
- like to challenge the status quo of market research and consumer insights
Intrepid and Ingenious…seeks force of nature
- think creatively at every stage -- crafting the approach, capturing input, analyzing and telling human stories that impact the client’s business
Smart, curious, cheeky and humble…seeks like-minded to change the world
- contribute smart as f*ck thinking and support to colleagues on other projects, proposals and business development
- are self-motivated and can advance multiple projects despite ambiguity or minimal guidance
The Ask
We are looking for free spirits who are insanely curious about people; highly experienced in undertaking and interpreting market research to solve brand strategy, innovation and marketing challenges. A curious and collaborative self-starter with a real growth mindset. We are on the hunt for the occasional partners with an extensive knowledge of qualitative market research methodologies as well as the frameworks and models that inform a brand strategy. Strong writing skills are an absolute must as compelling and impactful storytelling is at the heart of our philosophy. This role may require oversight of large scale, multi-market or increasingly complex projects from start to finish in terms of time, budget, and client satisfaction.
Key criteria for partnering with us…
- Experience in moderating face-to-face groups and in-depth interviews with both large and small groups and executing research
- Knowledge of advanced forms of qualitative data collection, analysis and interpretation with the ability to apply to agency work
- Capable of steering a project and team through analyzing a diverse array of inputs and crafting a cohesive and compelling story
- At least five years of experience in brand strategy, product innovation or qualitative consumer research
- A degree in relevant field (advanced degree preferred)
Non-Discrimination Disclosure: We do not discriminate on the basis of race, color, religion, sex, sexual orientation, national origin, citizenship, age, marital status, disability, veteran status, or any other status or class protected by applicable law. We apply this policy to recruiting, hiring, training, testing, compensation, promotion, transfer, benefits, and all other terms and conditions of employment.
NOTE: Please be sure to add [email protected] to your contact list to ensure delivery of all correspondence from us.
Skills Required
- Experience moderating face-to-face focus groups and in-depth interviews with large and small groups
- Experience executing qualitative market research
- Knowledge of advanced qualitative data collection, analysis, and interpretation methods
- Ability to apply qualitative research methods to agency work
- Ability to steer projects and teams while analyzing diverse inputs and crafting cohesive, compelling stories
- At least five years of experience in brand strategy, product innovation, or qualitative consumer research
- Degree in a relevant field
- Advanced degree
- Strong writing skills
What We Do
The Sound is a Global Consumer Exploration, Brand Strategy and Product Innovation agency, applying leading edge market research techniques, technologies and marketing models to solve client brand, marketing, communications and product innovation challenges. We are a team of brand experts, strategic researchers, idea generators and cultural anthropologists. We provide clients with the insight, inspiration and strategy needed to answer the brand challenges most important to their business all over the world. Brand Strategy We believe in deeply understanding nuances to help brands sharpen their reason for being. We guide brands towards the truth of what they genuinely stand for… and how it can be reflected in everything they do. Consumer Exploration / Market Research & Consumer Insight We believe in breaking down barriers between brands and the people who matter most to them. We tirelessly dig deep to uncover what people really do and why they do it. And we deploy innovative market and consumer research methods to get as close as possible to people and their lives. Product Innovation We believe that innovation emerges at the nexus of market and cultural opportunity and the problems people need solving. We imagine and design strategic ideas that inspire brands to find new possibilities with positive commercial impact. We work for brands, brand owners and advertising agencies. Driving growth through human intelligence.
