Publicist

Posted 15 Days Ago
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Nashville, TN, USA
In-Office
50K-52K Annually
Junior
Agency • Social Media
The Role
Publicist responsible for media relations, targeted pitching, media list development, influencer engagement, press trips, award submissions, editorial calendars, and securing media placements. The role includes client communication, reporting, account workflow oversight, mentoring junior staff, leading portions of client calls, and developing creative publicity campaigns. Requires at least two years of public relations experience, strong communication and organizational skills, media knowledge, travel availability, and proficiency with office software and social platforms.
Summary Generated by Built In

Who are we?
J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world, including Relais & Chateaux, Vail Resorts Hospitality and Hilton Luxury Brands to name a few. You can see our current client list here. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We tell compelling original stories to connect brands to their target audiences. We’re passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other.

Forbes said “These are the Women Dictating Where You’re Traveling,” and Inc. Magazine featured J/PR in an article titled, “How Two Millennial-ish Women Built a PR Powerhouse.” This is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain’s Best Places to Work (to name a few). 

At J/PR, we’re incredibly intentional about our company culture, and we wholeheartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training, and retreats, along with a connected company culture.

Who are you?
You are a seasoned Publicist ready to bring your creativity, connections, and collaborative style to J/PR. You make it your personal mission to craft coverage-worthy pitches and story angles for journalists and entice sought-after influencers to collaborate on posts. Our ideal Publicist has developed a confidence that is validated by results and has started to master the delicate balance between surging ahead and asking for help. You’re a role model to junior staff making time to mentor and you thrive off of increased client interaction, eager to share well-thought-out ideas. You anticipate your manager's needs, are the right hand to our senior team members, and proactively look for opportunities to interact with and develop key media contacts because you value personal relationships as much as we do. If this sounds like you, then please read on!

The Role
As a Publicist, you are our in-house Media Relations go-to. This means flawlessly handling everything from building media lists, to drafting and helping with pitches, to rocking the end-to-end coordination of a FAM: pitching, planning, staffing, developing the itinerary, and attending. Your fingers are on the pulse of the industry, which means you’re also getting hits and placements, and proactively reaching out and submitting clients for award submissions. You’re also starting to have more direct client communications, which means responding to emails, having a bigger voice on client calls, directly reaching out to the client when needed, and competently and confidently handling incoming day-to-day requests. 

Duties and Responsibilities 
Account + Client Management

  • Provide approvals on agendas, reports, and updates for the junior team members
  • Oversee the workflow of junior team members 
  • Have a deep understanding of reporting, particularly of Barcelona Principles 
  • Actively participate in creative brainstorming and pitch development
  • Provide attention to detail, while being able to prioritize, multi-task and delegate
  • May be a primary client go-to on select initiatives
  • Lead portions of client calls 

Media Relations

  • Nurture your network of editor, writer, and freelance connections for agency clients, as well as create new relationships,  through ongoing introductions, targeted pitches, and minimum of 2 (two) media meetings (phone, virtual, or in-person) each month. Continue to be a trusted source of media knowledge for your teams
  • Establish and grow relationships with media and influencers by taking more 1:1 meetings
  • Organize, invite, and host press trips
  • Concept creative and targeted pitch projects for the team that are aligned with account goals
  • Facilitate media missions in local, regional, and national markets
  • Monitor and manage editorial calendars, assign duties to team as necessary

Team Leadership

  • Be an account authority – you have your finger on the pulse of the junior team workflow and are beginning to anticipate what’s needed next in support of the senior team member(s)
  • Offer mentorship and guidance to Junior Publicists and Publicity Assistants

J/PR / Industry

  • Seek opportunities to get involved in relevant organizations 
  • Remain up-to-date on and share news on trends in our industry as well as those impacting your clients by following relevant blogs, websites, influencers, newsletters, etc. 

Other

  • And other tasks, projects, or duties as required 

Experience

  • College Degree or comparable work experience required 
  • At least 2 years public relations experience
  • Agency experience preferred

Requirements

  • Ability to travel for client needs
  • Computer skills, including Word, Excel, and PowerPoint in a Mac/iOS environment
  • Excellent oral and written communication skills
  • Excellent interpersonal skills, experience in a hospitality environment is a plus
  • Excellent time management and organizational skills
  • Must be able to identify and resolve problems in a timely manner
  • Strong knowledge of media and news cycles
  • Ability to work in a deadline-driven environment
  • Basic understanding of Facebook, X, and Instagram
  • Foundational understanding of Influencer engagement
  • Polished and professional demeanor
  • Must have a valid passport for international travel

Benefits

  • Competitive base salary: $50,000 - $52,000, commensurate with experience 
  • Commission opportunities
  • Eligibility for year-end discretionary bonus
  • Monthly Cell Phone Stipend
  • Company-sponsored medical, dental, and vision insurance
  • 401K with employer match
  • Accrued PTO
  • Birthday PTO
  • Flexible Release Fridays
  • Hotel trade with our world-class clients (complimentary stays across our entire portfolio)
  • Hybrid office schedule (2-3 days in office), Fridays remote
  • Corporate ClassPass discounts
  • Pet insurance discounts
  • Milestone gifts at 1, 5, and 10 years
  • Annual holiday and summer parties, plus regular socials 
  • Ongoing training and development opportunities

Skills Required

  • College degree or comparable work experience
  • At least 2 years of public relations experience
  • Agency experience
  • Ability to travel for client needs
  • Valid passport for international travel
  • Computer skills using Word, Excel, and PowerPoint in a Mac/iOS environment
  • Excellent oral and written communication skills
  • Excellent interpersonal skills
  • Hospitality environment experience
  • Excellent time management and organizational skills
  • Ability to identify and resolve problems in a timely manner
  • Strong knowledge of media and news cycles
  • Ability to work in a deadline-driven environment
  • Basic understanding of Facebook, X, and Instagram
  • Foundational understanding of influencer engagement
  • Polished and professional demeanor
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The Company
HQ: San Diego, CA
136 Employees
Year Founded: 2005

What We Do

J/PR is an international luxury PR, influencer relations and social media agency specializing in hospitality, travel, destination tourism and luxury lifestyle brands, established in 2005. J/PR has consistently risen to become one of the fastest growing agencies in the travel and hospitality spaces, with a global roster of clients including renowned brands such as Relais & Châteaux, Hilton Luxury Brands, Virgin Limited Edition, multiple Ritz-Carlton Hotels & Resorts properties, Visit Utah and Visit North Carolina in addition to a list of luxury hotels worldwide. J/PR stands apart for its creativity, poise and determination--methodically and continually growing its client base, even amidst the backdrop of a global pandemic that has deeply impacted the travel industry.

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