Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :Unchanged- Develop and execute PR strategies to promote the company's gaming products to media, influencers, and consumers in Europe driving brand awareness, affinity and purchase intent.
- Manage the European PR team – inclusive of PR leads and agencies across DACH, UK, France, Iberia, Nordics, Middle East and Eastern Europe to ensure that they are meeting the company's PR goals at the regional level.
- Create a business and brand level editorial storytelling plan to execute though modern storytelling.
- Build and maintain relationships with key media contacts in Europe.
- Pitch stories to media outlets and secure coverage for the company's gaming products and priorities.
- Write press releases, blog posts, and other content to promote the company's PR efforts.
- Identify and manage collaboration with influencers, streamers and esports organizations in partnership with global stakeholders.
- Track the effectiveness of PR campaigns and inroads against competitors and make necessary adjustments to demonstrate results/success
- Represent the company at industry events and conferences and as a spokesperson within the media.
- Closely collaborate with regional and global marketing and social teams.
- Ensure the team maintains a relevant database of public relations contacts and record of communications.
- Coordinate public relations activities with promotional, events and sales activities.
- Manage the team’s distribution of product samples and other marketing resources.
- Other duties as assigned.
- 5-7+ years of experience in a similar role
- Excellent technical communication skills both verbal and written
- Can work independently and to prioritize and handle multiple tasks and projects concurrently.
- Strong administrative, organizational, and communication skills.
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What We Do
Razer™ is the world’s leading lifestyle brand for gamers.
The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities.
With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services.
Razer’s award-winning hardware includes high-performance gaming peripherals and Blade gaming laptops. Razer’s software platform, with over 70 million users, includes Razer Synapse (an Internet of Things platform), Razer Chroma™ (a proprietary RGB lighting technology system), and Razer Cortex (a game optimizer and launcher).
In services, Razer Gold is one of the world’s largest virtual credit services for gamers, and Razer Fintech is one of the largest online-to-offline digital payment networks in SE Asia.
Founded in 2005 and dual-headquartered in Irvine and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337).
