Public Relations Intern

Posted 2 Days Ago
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New York City, NY, USA
In-Office
Internship
Fashion • Retail
The Role
Supports fashion public relations activities including sample trafficking, influencer and VIP gifting, media and social monitoring, trend and contact research, press reporting, database maintenance, showroom operations, fittings, event logistics, and brand activations. The internship provides hands-on experience in fashion PR, influencer marketing, communications, and product placement.
Summary Generated by Built In

Who We Are

Since our inception in 2017, PURPLE has been on a mission to redefine denim culture. Blending industrial design, streetwear, and luxury fashion, we've curated a collection of men’s denim and luxury basics that transcend trends. At PURPLE, we take pride in challenging conventions through design that is grounded in a contemporary spirit and timeless quality.

We are a team of creative, collaborative, and highly dynamic people who love what we do, and we strongly believe that our diverse team of motivated individuals makes our company strong and successful.


About the Role

 

As the PR Intern, you will be supporting sample trafficking, influencer and VIP gifting, media monitoring, and seasonal initiatives. This is an ideal opportunity for students looking to gain real-world experience in brand communications, influencer marketing, and product placement within the luxury and contemporary fashion industry.

 

To qualify for this internship, you must:

  • Be currently enrolled in an undergraduate or graduate program and eligible to receive academic credit
  • Be available to work on-site 2–3 days per week
  • Be able to commit to a full academic term (3–4 months minimum)

 

Additional skills:
Candidates should be organized, detail-oriented, and dependable, with strong verbal and written communication skills. A demonstrated interest in fashion PR, influencer marketing, and media is preferred. Familiarity with Launchmetrics (Fashion GPS) and Microsoft Office (Outlook, Excel, PowerPoint) is an asset.

 

Your responsibilities during the internship will include:

  • Assisting with sample trafficking, including check-ins/outs, packaging, and inventory management
  • Supporting influencer and VIP gifting initiatives, including coordinating send-outs and tracking shipments
  • Monitoring social media and digital platforms for brand mentions, influencer content, and press coverage
  • Researching industry trends, media contacts, influencers, and VIP talent
  • Assisting in the preparation of weekly and monthly press reports and internal recaps
  • Maintaining and updating internal databases for stylists, influencers, and partners
  • Supporting showroom operations, including organizing samples and assisting with appointments and fittings
  • Assisting with event logistics, brand activations, and presentations as needed

Internship details:

  • This is an unpaid internship and is available only to students receiving academic credit
  • A daily lunch stipend will be provided for each working day on-site
  • Opportunity to gain hands-on experience in fashion PR, influencer strategy, and media placement
  • Exposure to showroom appointments, brand events, and industry professionals

 

If you are excited about this opportunity, please apply with your resume and any relevant information for consideration.

 

We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Skills Required

  • Currently enrolled in an undergraduate or graduate program
  • Eligible to receive academic credit
  • Available to work on-site two to three days per week
  • Able to commit to a full academic term of at least three to four months
  • Organized, detail-oriented, and dependable
  • Strong verbal and written communication skills
  • Demonstrated interest in fashion public relations, influencer marketing, and media
  • Familiarity with Launchmetrics or Fashion GPS
  • Familiarity with Microsoft Office, Outlook, Excel, and PowerPoint
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The Company
65 Employees
Year Founded: 2017

What We Do

PURPLE Brand is a luxury streetwear label built around premium denim and elevated wardrobe essentials. It emphasizes refined construction, premium materials, and modern design to bring a contemporary feel to everyday luxury. Its mission is to create garments that balance innovation with authenticity while challenging conventions through design. Beyond its denim foundation, the brand offers contemporary clothing such as T-shirts, hoodies, and other everyday staples.

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