Public Relations Intern, CPG/Sports (Spring 2026)

Posted 10 Days Ago
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New York, NY
In-Office
20-20 Hourly
Internship
Professional Services
The Role
The Public Relations Intern will assist with consumer brand campaigns, support event coordination, craft communications, and engage in media outreach.
Summary Generated by Built In

Weber Shandwick is seeking an Intern to work across key consumer clients. This Intern will work on iconic brands that are household names and help support various activations, including campaigns for a major sporting event. This is a full-time (40 hours/week), paid internship that will start in January 2026. This role is hybrid out of our NYC office.


The Essentials

  • Thinking: Intellectual curiosity and creativity is a must
  • Storytelling: Understand the elements that make a story exciting and how to highlight them in what you read in the press and what you see on social media
  • Communication: Speak, write and edit succinctly and compellingly
  • Management: Meet deadlines, put out fires and multi-task. Work fast, and work well
  • Interpersonal: Play nice, whether it’s in a team, with a team or independently
  • Technical: Know Word, PowerPoint, Excel and Outlook. Media databases and social tracking tools are a bonus (examples: Cision, Muckrack)
  • Detail-Oriented: Whether it’s a media list or a recap report, attention to detail and a commitment to delivering clear and precise work is essential
  • Spark: Understand what sets you apart

What You Will Be Doing

  • Research: Analyze brands using various resources, thoughtful and detailed research helps our bring ideas and plans to life
  • Engage: Share big ideas in brainstorms and with teams
  • Plan: Assist in event coordination and logistics 
  • Create: Craft written communications including media materials, from briefing books to media pitches
  • Hustle: Pitch stories to media, develop media lists, track placements, etc.
  • Monitor: Track brands in traditional online and social media during one of the biggest sporting events of the year. Previous campaign reporting experience is a plus
  • Organization: Organize and maintain product closet, check inventory, order product/shipping supplies
  • Product send outs: Compile various product mailers and coordinate product shipments

What We Are Looking For

  • Someone who has an interest in, and enthusiasm for public relations and consumer brands
  • Able to work in a dynamic and fast-paced agency environment
  • Strong writing skills and understanding of the media landscape
  • Strong attention to detail
  • Excellent time management skills
  • Go-getter and proactive mindset – you’re willing to go above and beyond your daily tasks
  • A contributing member of the team

Requirements:

  • The ideal candidate must be a college graduate by the start of the internship or have demonstrated transferrable skills
  • Must be available to work 40 hours a week starting January

NYC Salary range: $20.00 - $20.00

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at [email protected]. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

Top Skills

Cision
Excel
Muckrack
Outlook
PowerPoint
Word
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The Company
New York, NY
205 Employees
Year Founded: 2006

What We Do

IPG DXTRA companies bring together unique combinations of in-demand skills and expertise for clients, including experiential, public relations, sponsorships, innovation, brand, influencer, digital, social and analytics in categories as diverse as sports, healthcare, entertainment, CPG, luxury, tech and financial services. brand collective for organizations looking for different ways to succeed in complex environments where growth depends on uniquely configured solutions inspired by truly diverse teams.

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