Public Relations Director

Public Relations Department Director

Department: Information Technology                  Job Classification: S 16

Date Written: March 20, 2019                               Employment Status: Full-Time Employee

Accountable to: Speaker Director                         Wage Type: Exempt

      and Manager/Treasurer                                                

Job Summary

The Public Relations Director serves the Voice of Prophecy by building relationships with various publics—including ministry supporters, listeners, Bible students, and many more—thus enabling the ministry to carry out its mission of sharing the gospel with the world through media and public evangelism. 

Authority & Accountability:

Authority as delegated by the Public Relations Department Director. Responsible for oversight of the donor relations activities and the field representatives in accordance with Adventist Media Ministries and Voice of Prophecy policy and objectives.

Essential Job Functions: 

• Writes major communication pieces for the ministry—in print and online.
• Oversees content on the main ministry website and microsites.
• Coordinates ministry exhibits.
• Edits all major documents from all departments, including appeal letters.
• Works closely with other departments to ensure coordinated communication.
• Manages the department budget.
• Submits ministry broadcasts for award consideration.
• Oversees the social media specialist and evaluates strategies and results.
• Fulfills other responsibilities and duties as assigned by VOP.

• Content Creation
  • Writes articles for Adventist publications (and serves as editor for the VOP magazine if it’s relaunched in the future). Creates short pieces for NAD NewsPoints, social media, and other platforms. Interacts with and provides content to national media as needed.
  • Creates content for the main VOP website and other related websites as requested.
  • Works with the media department to conduct video interviews at evangelistic meetings and Sponsorship Weekends.
  • Creates product descriptions in the VOP store.
• Program Promotion
  • Reserves ads in publications and works with the creative department to create display and banner ads.
  • Sends out monthly e-newsletter and weekly Discovery Mountain and Disclosure
• Editing
  • Edits letters, brochures, website content, receipt letters, the monthly appeal, and more.
  • As requested, edits ministry books, Bible studies, manuals, and other resources.
• Events
  • Secures exhibits at events such as GC Session, ASI, Adventist WestPoint, Pathfinder Camporee, camp meetings, and more. Books staff hotel rooms for the largest events and creates booth schedules.
  • Staffs booths or arranges for others to staff them.
  • Coordinates the shipping of booths and PR materials. Handles booth logistics, such as ordering electricity and carpet.
  • Works with the creative department to design booths and create giveaway items.
  • Finds ways to connect with booth visitors (current supporters and people new to the ministry) after each event.
  • Provides church entities with photos, bios, and other requested items.
  • Assists with sales at events as needed.
• Social Media
  • Works closely with the social media specialist to create short- and long-term social media campaigns for Facebook, Twitter, Instagram, and YouTube.
  • Interacts with supporters who get in touch with the ministry to ensure they feel heard and understood.
• Other
  • Serves on various committees.
  • Monitors media coverage.
  • Gives tours of VOP headquarters when main tour guides are unavailable.

Job Specifications

• Qualifications, Scope and Complexity of Duties
  • Personal: Has a close relationship with Jesus Christ and sets a good example for others.
  • Church: Is a member in good standing of the Seventh-day Adventist Church.
  • Education: Minimum of a bachelor’s degree in public relations or a related field.
  • Experience: Minimum of five years in the public relations (or related) field.
  • Competencies
    • Advanced writing, editing, and communication skills.
    • Self-starter—able to work independently under pressure and meet deadlines.
    • Good at multitasking.
    • Ability to exercise direction, make decisions, and assume responsibility.
    • Good interpersonal skills.
    • Familiarity with Microsoft Office Suite or related Apple applications. Photoshop/InDesign experience a plus.
    • Flexibility to adapt to urgent projects or unusual situations.
    • Ability to communicate effectively with a variety of constituencies, including donors and board members.

Interpersonal Relationships

•  Within the Organization
  • Speaker/Director, Manager-Treasurer, management, and all staff
    
•  
• Outside the Organization
  • Executive Committee, church leadership, ministry supporters, listeners, pastors, lay leaders, Bible students

• Principal Contact: Manager-Treasurer

Working Conditions

• • General working conditions of an office.
  • Requires some travel.
  • Requires some standing, walking, and work at a desk.
  • Requires minimal reaching, climbing, and lifting (maximum of 30 lbs.) 
    
  • Equivalent of 38 regular hours per week.
  • Some weekend work.
  • Professional attire.
  • No special safety gear needed.

Compensation & Benefits:

• Salary range: $75,092 to $85,694 annually; starting salary depends on education and experience
• Health Insurance (Medical, Dental & Vision)
• Retirement Plan (403(b))
• Supplementary Insurance Services (voluntary)
• Paid sick leave and vacation; 9 holidays per year
• Workers Compensation
• Tuition Assistance (per NAD Working Policy)