The Role
The Public Relations Associate will develop PR strategies, create media lists, draft materials, and manage media relationships in the crypto finance sector.
Summary Generated by Built In
Who is Serotonin
Serotonin is the leading go-to-market firm for transformative technologies, specializing in marketing, strategy, recruiting, and legal services. With a global team of 90 across 15 countries, Serotonin has supported over 300 clients in consumer tech, digital assets, venture capital, blockchain technology, and AI since its launch in 2020. From public relations and growth marketing to on-chain analytics and content, Serotonin delivers end-to-end go-to-market support to accelerate global innovation.
About the role
Serotonin is hiring a Public Relations Associate to support our asset management vertical, working across some of the most respected firms and portfolio companies in institutional crypto. This is a fast-paced, writing-heavy role focused on media strategy, thought leadership, and storytelling around the future of finance. You’ll work closely with a Public Relations Director (your manager) and collaborate with content, social, and community leads to craft narratives and land top-tier coverage. The ideal candidate has a background in fintech, asset management, crypto, or financial communications and wants to deepen their exposure to the sharpest minds shaping the next generation of financial infrastructure. Candidates must have strong writing and communication skills.
Responsibilities
- Support the development and execution of PR strategies for asset managers, VC firms, and their portfolio companies
- Research and build tailored media lists across crypto, finance, tech, and mainstream business outlets
- Draft and edit press releases, media pitches, and briefing materials
- Help identify and secure thought leadership opportunities, including podcasts, speaking engagements, and contributed content
- Coordinate interviews and manage media requests in partnership with founders and internal stakeholders
- Build and maintain relationships with reporters, editors, podcasters, and influencers
- Monitor, analyze, and communicate PR results; create wrap-up reports in partnership with the PR Director
- Stay ahead of financial, crypto, and macroeconomic news cycles to surface timely opportunities
- Contribute to client meetings, brainstorms, and team syncs with insight and attention to detail
Requirements
- 1–3 years of experience working in public relations, either at an agency or in-house
- Background in fintech, financial services, crypto, venture capital, or consumer finance
- Understanding of financial trends and the media landscape; familiarity with DeFi, tokenized assets, and/or blockchain infrastructure is a major plus
- Proven ability to contribute to and execute successful public relations campaigns
- Highly responsive, detail-oriented, and collaborative
- Strong writing, editing, and communication skills
- Comfortable working independently and across time zones
- Willingness to travel when required
- Ability to manage multiple projects and priorities in a fast-paced environment
Benefits
- Competitive Salary
- Remote work
- Health Insurance - (US Only)
- 401(k) - (US Only)
- Mat/Pat Leave
Top Skills
Media Strategy
Thought Leadership
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The Company
What We Do
Serotonin is a breakthrough marketing firm and product studio for transformative technologies. We bring breakthrough technologies to market and builds ecosystems around them. With a team of former executives from ConsenSys, Chainlink, Bridgewater Associates, General Assembly, and more, Serotonin partners with top businesses and entrepreneurs on brand positioning, business partnerships, media relations, content, product marketing, and go-to-market strategy. We combine expertise in financial services, digital assets, and decentralized tech with data-driven methodology to ensure our partners’ marketing and PR is executed flawlessly, driving step-function growth.
