Want to help create the next headline or cultural moment around some of the most recognizable brands in spirits? Sazerac is looking for a Public Relations and Earned Media Associate Manager to help drive earned-media programs across various brands including Fireball Cinnamon Whisky, BuzzBallz, SVEDKA Vodka, Buffalo Trace Bourbon, Wheatley Vodka, Parrot Bay Rum and many more!
We're looking for someone who has developed strong fundamentals in media relations, writing and campaign execution, and is ready to bring those skills to a fast-moving portfolio of consumer brands.
Agency experience is a significant plus, particularly if you've supported national CPG, food & beverage, lifestyle, hospitality or similarly high-profile brands.
We are ideally targeting candidates located in eastern or central time zones.
Writing or campaign examples are encouraged where available.
What You’ll Do:
- Drive earned media: Develop compelling story angles, proactively pitch media, build relationships with relevant reporters and coordinate interviews, product requests, media visits and other earned opportunities.
- Connect our brands to culture: Stay tapped into current events and consumer trends to identify timely opportunities and bring creative, news-generating ideas that authentically connect our brands to cultural conversations.
- Write compelling communications: Create clear, engaging media pitches, press releases, talking points and external communications, adapting the story for different brands, audiences and media outlets.
- Execute national PR campaigns: Help bring PR programs from ideation through execution and measurement, collaborating across Brand Marketing, Social, Creative and agency partners while managing multiple brands, priorities and deadlines.
Required:
- Bachelor's degree
- 3-5 years relevant experience
- Proven media relations experience, including pitching media, securing earned coverage, and supporting creative, newsworthy consumer campaigns.
- Strong writing and communications skills, with experience developing media pitches, press releases, and external communications for consumer-facing brands.
- Experience managing national or multi-market PR programs, balancing multiple campaigns, stakeholders, and deadlines while clearly demonstrating individual impact and results.
Preferred:
- PR agency experience
- Beverage alcohol or CPG experience
- Experience using Muck Rack, Meltwater or comparable media-relations platforms
- Experience working across multiple brands simultaneously
- Event, experiential, or brand-activation PR experience
Culture and Benefits:
Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.
The annual salary range for this role is $68,000 - $100,000. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.
Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
What’s Next:
After you apply, a recruiter will review your application and reach out to qualified candidates. Selected candidates will follow our interview process, which may include a phone screen, hiring manager interview, and panel interviews with business leaders. There may be additional steps or assessments throughout the process dependent on the position. Applicants who are not selected to move through the process, at any stage, will be notified via email.
#LI-JJ1
#LI-remote
Skills Required
- Bachelor's degree
- 3 years of relevant experience
- Ability to work effectively both as part of a team and independently
- Ability to quickly learn new systems and processes
- Working knowledge of Microsoft Word, Excel, and Outlook
- Proficiency with public relations tools such as Muck Rack and Meltwater
- Self-motivated, innovative, and solution-oriented mindset
- Ability to manage multiple projects simultaneously and effectively
- Ability to work cross-functionally with brand management, legal, creative, and operations teams
- Ability to handle multiple tasks simultaneously
- Experience with data warehousing and data lake methodology
- Proficiency with graphic arts computers and software
- Willingness to travel
- Experience in the alcohol beverage or broader CPG industry
- Public relations agency experience
Sazerac Company, Inc. Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Sazerac Company, Inc. and has not been reviewed or approved by Sazerac Company, Inc..
-
Fair & Transparent Compensation — Pay is considered competitive or fair across many roles, with comments highlighting good or great base pay. Compensation is often viewed as one of the stronger aspects relative to other parts of the job experience.
-
Healthcare Strength — Health coverage is described as strong, with medical, dental, and vision included and cited positively by employees. Benefits are portrayed as comprehensive and available from early employment in some roles.
-
Retirement Support — Retirement benefits, including a 401(k) with employer match, are frequently called out as a positive element. These offerings contribute to a perception of a solid total rewards package.
Sazerac Company, Inc. Insights
What We Do
Sazerac Company is an independent, American family-owned spirits producer and marketer with operations in the United States and around the world. It makes and markets award-winning bourbon and whiskey brands such as Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye, alongside Fireball, Southern Comfort, and other spirits. Its portfolio spans more than 450 brands, produced at renowned distilleries.
