Public Relations Account Executive

Job Description

The PR Account Executive is responsible for carrying out media outreach, social media engagement, and marketing communication tactics as outlined within a strategy.

They contribute to the planning and research required to create a strategy that is largely driven by senior leadership.

The responsibilities for this position include:

• Play a key role in account activities including special events, media events, media relations, social media, and briefings
• Initiate implementation of media events, press conferences/briefings, media tours
• Serve as day-to-day contact for media/influencers
• Develop media strategy documents and demonstrate knowledge of top-tier media important to clients’ business
• Research, compile, and analyze the media landscape as it pertains to gaming, biz/tech, and entertainment influencers and outlets
• Develop editorial/journalistic/media contacts
• Devise press materials including press releases, media alerts, pitches, bios
• Create social media and digital content, editorial calendar management
• Monitor media, flag updates, formulate action plans to align with opportunities

Qualifications

• 2+ years of professional experience in PR, marketing, communications, or journalism
• Bachelor’s degree in PR, marketing, communications, journalism or related field
• Has confidence and knowledge to provide advice/counsel to senior clients in and around the specialist area
• Is a creative, flexible problem solver
• Has a desire to work as one team and share knowledge
• Can identify and correct weaknesses
• Will create an atmosphere of mutual respect, support, and trust