Public Affairs / Firmwide Marketing, Associate - VP (Tokyo)

Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at www.blackstone.com. Follow @blackstone on LinkedIn, X, and Instagram.
 

Job title:

Public Affairs / Firmwide Marketing, Associate or AVP or VP (Tokyo)

Reports line:

Mariko Sanchanta, APAC Firm Marketing Lead and Public Affairs, MD

Location:

Tokyo (Onsite)

Job Description:

Seeking an experienced, digitally fluent marketing professional to manage a dynamic communications strategy, content adaptation and execution in Japan. This role partners closely with local Events and Private Wealth marketing professionals and compliance teams to help strengthen the Blackstone brand and support regional senior executives and business plans. In addition, the role will align efforts and initiatives with the global investment content, digital and production marketing teams to localize the global strategy.

The Associate or AVP or VP will be hands on in managing all aspects of media relations strategy, content production and channel execution while also leading stakeholder coordination and driving continuous optimization.

Responsibilities

• Localize global marketing strategy for Japan, ensuring messaging, creative, and channel plans reflect local language, culture, regulatory requirements, and market dynamics.

• Lead end to end content adaptation: translate briefs into localized assets (long and short form), adapt messaging/tone, coordinate translation and transcreation.

• Support digital execution for the region: regional website/local landing pages, social media campaigns, email programs and analytics tagging/measurement.

• Work with compliance and legal to ensure all localized materials meet regulatory and disclosure requirements; maintain audit trails and localization documentation.

• Establish regional content calendars and campaign plans; coordinate timing across markets and channels to maximize reach and relevance.

• Plan, design and execute the firm’s global communications strategy for Japan: compile media reports, draft briefing notes and communication plans, talking points, and speeches for Blackstone’s senior executives

• Work with stakeholders across the Public Affairs team and Blackstone business teams on public roll outs around transactions

• Support senior Public Affairs team to identify and work with media, maintain and help drive firmwide messaging on key topics in Japan, support events and media lunches/dinners as needed

• Conduct in-depth research for projects across Blackstone business units

• Research, outline, edit and proofread materials

• Oversee and manage the LinkedIn program for key executives in Japan, advising on strategy, content creation and manage review process

• Daily media monitoring on firm and industry news in coordination with broader Public Affairs team

• Help articulate the region’s approach to measurement and research, aligning with global approach to ensure robust and integrated feedback to internal stakeholders

Qualifications

• 6+ years of marketing, communications, or digital experience in the Japanese market, ideally within asset management, financial services, or related professional services environment

• Demonstrated experience in content localization/adaptation and running multi market digital programs across Japan

• Strong digital skillset: familiarity with content management systems, email platforms, social platforms, paid digital channels, analytics (Google Analytics or similar), and basic SEO/SEM knowledge

• Proven ability to manage cross-functional stakeholder relationships (investments, distribution, compliance, creative) and to translate business needs into tangible communication and marketing deliverables

• Excellent written and verbal communication skills in English and Japanese

• Detail-oriented individual who possesses exceptional writing, grammar, editing and proofreading skills

• Strong project management skills with a track record of delivering multiple, concurrent projects on time and to a high standard, ability to work with global organization managing multiple stakeholders and initiatives simultaneously

• Comfortable working under pressure and with a cross-functional team in a fast-paced, creative, and challenging environment

• Strong Microsoft Office skills including PowerPoint, emphasis on Outlook and Excel

• Bachelors degree in Marketing, Communications, Public Affairs, or a relevant field

The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position.  Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion.

Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training.  All Blackstone employees, including but not limited to recruiting personnel and hiring managers, are required to abide by this policy.

If you need a reasonable accommodation to complete your application, please contact Human Resources at 212-583-5000 (US), +44 (0)20 7451 4000 (EMEA) or +852 3656 8600 (APAC).

Depending on the position, you may be required to obtain certain securities licenses if you are in a client facing role and/or if you are engaged in the following:

• Attending client meetings where you are discussing Blackstone products and/or and client questions;

• Marketing Blackstone funds to new or existing clients;

• Supervising or training securities licensed employees;

• Structuring or creating Blackstone funds/products; and

• Advising on marketing plans prepared by a sales team or developing and/or contributing information for marketing materials.

Note: The above list is not the exhaustive list of activities requiring securities licenses and there may be roles that require review on a case-by-case basis.  Please speak with your Blackstone Recruiting contact with any questions.
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