The Role
Provide friendly, sales-driven customer service in a cannabis dispensary: recommend products, process POS transactions, maintain displays and inventory, meet sales KPIs, handle customer inquiries, and uphold privacy and compliance standards.
Summary Generated by Built In
***Due to local ordinance, preference will be given to applicants who reside within Sonoma Valley, such as the city of Sonoma as well as numerous unincorporated communities including Kenwood, Glen Ellen, El Verano, Boyes Hot Springs, Fetters Hot Springs, and Agua Caliente.***
***Increased pay for bilingual (English/Spanish) candidates upon passing company's language assessment.***
GENERAL SUMMARY OF DUTIES: Responsible for ensuring each customer
receives outstanding service by creating a positive, friendly, and
sales-driven environment. Assist customers in selecting products
tailored to their needs, maintain thorough product knowledge, drive
sales goals, and deliver an exceptional customer experience.
Understand and embrace the mission of SPARC, affiliate
organization(s), and their role in the industry and local and greater communities.
SUPERVISION RECEIVED: Reports to Dispensary Manager and Service Leads
SUPERVISION EXERCISED: None.
EXAMPLE OF DUTIES: (This list may not include all of the duties assigned.)
- Deliver exceptional customer service in alignment with
established standards, ensuring satisfaction and loyalty.
- Build and maintain strong relationships with customers,
vendors, and team members to foster a collaborative sales environment.
- Address and resolve customer inquiries promptly and
efficiently, escalating to management as needed.
- Proactively recommend and guide customers toward suitable
cannabis products based on their preferences and needs.
- Communicate the features, benefits, and effects of different
cannabis products to customers.
- Accurately process sales transactions using the Point of Sale
system, including cash, ACH and card payments.
- Uphold strict controls to protect company assets and minimize
risk under management’s guidance.
- Set up, organize, and maintain product displays, ensuring an
inviting sales floor.
- Assist with merchandise replenishment, inventory monitoring,
and participating in regular stock counts.
- Facilitate customer account setup and data entry, ensuring
accurate records in the database.
- Leverage upselling and cross-selling techniques to maximize
transaction value and promote complementary products.
- Consistently meet and exceed Key Performance Indicators
(KPIs), such as conversion rates, average transaction value,
loyalty sign ups and total sales.
- Collaborate with team members to achieve store-wide sales
goals and coordinate company promotional strategies.
- Answer incoming calls and route them appropriately to support
customer engagement.
- Maintain an organized inventory of promotional materials and
other supplies.
- Ensure cleanliness and visual appeal of the dispensary,
including daily housekeeping tasks.
- Foster a professional and respectful work environment that
prioritizes trust and teamwork.
- Adhere to HIPAA/PII guidelines to maintain customer confidentiality.
- Provide a welcoming orientation to new customers, introducing
them to the dispensary’s offerings and layout.
- Stay informed about industry trends, product innovations, and
best practices to identify new sales opportunities.
- Achieve and exceed sales targets through a consultative
selling approach.
- Perform other sales-related duties as required.
Requirements
PERFORMANCE
REQUIREMENTS:
Knowledge, Skills and Abilities
- Availability to work varied shifts, including nights,
weekends, holidays, and special events.
- Consistently uphold high customer service and sales standards.
- Communicate effectively and professionally with customers and
team members.
- Demonstrate a solid understanding of cannabis products and
their uses.
- Exhibit initiative in meeting customer needs and exceeding
sales goals.
- Possess strong problem-solving and interpersonal skills.
- Display proficiency with point-of-sale systems and cash handling.
- Thrive in a fast-paced, evolving environment while maintaining
high standards.
- Show strong organizational skills and adaptability.
- Commit to personal accountability and ownership of responsibilities.
- Stay informed on cannabis strains, genetics, cultivation
practices, and effects.
- Approach work with patience, flexibility, and a commitment to
customer satisfaction.
- Leverage promotional campaigns and events to boost sales and
engage customers.
- Maintain awareness of competitor offerings to position SPARC’s
products effectively.
EDUCATION/EXPERIENCE: High school diploma or GED; one to three
months of related experience and/or training preferred. Retail, cash
handling, Point of Sale (POS), and customer service experience
strongly desired. Experience in the cannabis industry is a plus but
not required. Must be 21 years old and able to pass a background check.
TYPICAL PHYSICAL DEMANDS: Work may require prolonged standing or
sitting, as well as bending, stooping, and stretching. Requires manual
dexterity and coordination to operate equipment like cash registers,
phones, and calculators. Requires normal visual and auditory
capabilities. Must occasionally lift up to 50 pounds.
TYPICAL WORKING CONDITIONS: Work is performed in a bustling
cannabis dispensary with varying noise levels and temperature
fluctuations. Regular contact with staff and the public is required.
The role may involve handling challenging customer situations or
working under tight deadlines. Flexibility to work during peak hours,
weekends, and holidays is necessary.
CERTIFICATES/LICENSES: None.
Benefits
BENEFITS AND
PERKS:
- Voluntary
Life Insurance
- Employer
paid Life and LTD
- Hospital/Accident/Critical
Illness Indemnity
- Commuter
FSA
- 401(k)
Retirement
- Pet
Insurance
- Employer
paid Employee Assistance Plan
- Employee
discount
- Employee
dispensary credit/allowance
- Free snacks
at all SPARC locations
- Tip pool
distribution
- Sales bonus
incentives
- 7 days paid
Holidays per year
- Vacation
accrual
- 9 days sick
leave
- 2 Paid
personal days - Birthday and
Anniversary
Skills Required
- Must be 21 years old
- Able to pass a background check
- High school diploma or GED
- Availability to work varied shifts including nights, weekends, holidays, and special events
- Proficiency with point-of-sale systems and cash handling
- Demonstrated understanding of cannabis products and their uses
- Ability to occasionally lift up to 50 pounds
- One to three months of related experience and/or training
- Retail, cash handling, POS, and customer service experience
- Experience in the cannabis industry
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The Company
What We Do
SPARC is a long-trusted source for high-quality cannabis, operating a network of dispensaries and a delivery platform. They specialize in sustainably grown, organic, and biodynamic cannabis products from their Sonoma County estate and are dedicated to advancing the industry standards of how cannabis and cannabis products are developed, cultivated, packaged, and sold to both medical and adult-use consumers.









