Prompt Engineer (Brand)

Job Description
JPMorganChase is a global leader in financial services and ranked #1 for AI adoption and maturity in the 2025 Evident AI Index. We're building a Brand Operations AI Transformation team that will help us create, refine and optimize prompts to generate accurate, relevant and effective output from in-house AI models, aligned with creative briefs and brand guidelines.
As a Prompt Engineer on the Brand Operations AI Transformation team, you'll work with creatives, marketers, project managers and more as a subject-matter-expert on optimized prompt writing, helping us work smarter, reducing time spent on manual tasks while delivering engaging, brand-aligned creative to millions of customers.
You'll sit at the intersection of creativity, technology and innovation, helping us create, refine and optimize prompts that generate accurate, relevant and effective output from in-house AI models, aligned with creative briefs and brand guidelines. We're looking for a combination of tech-savvy, exceptional writing and storytelling, and a passion for problem-solving to help us bring AI transformation to life for our Brand organization!!
Job Responsibilities

• Develop, test and refine text-based prompts for LLMs and other generative AI tools to ensure AI models produce high-quality, accurate and relevant content.
• Monitor and analyze AI output, making data-driven adjustments to improve the prompt generation process and overall system performance.
• Work with content creators to apply prompt engineering techniques for specific applications like drafting short- and long-form copy, text-to-image, presentation decks, automated summaries and much more.
• Work with other Brand, Marketing, Data and Creative teams, as well as firmwide AI integration to identify use cases and integrate AI tools into products and workflows.
• Build and maintain an internal library of successful prompts and syntax guidelines for consistent and organized use.
• Stay current with the latest advancements in AI, ML and natural language processing to incorporate new techniques and best practices.
• Evaluate AI-generated content for potential biases, ethical issues or inaccuracies, and adjust prompts to mitigate risks. Act as a bridge between human intent and AI technology.
• Work with creative technologists and project managers to proactively identify, assess and mitigate risks, including those related to timeline/execution, data quality, model bias or ethical concerns. Ensure AI solutions meet high-quality and regulatory standards.
• Prepare and present reports on AI performance, prompt effectiveness and development progress to relevant teams.

Required qualifications, capabilities and skills:

• Bachelor's degree
• Solid understanding of Natural Language Processing (NLP), Machine Learning (ML) and AI concepts.
• Ability to write clear and specific instructions for NLP models.
• Exceptional written and verbal communication skills required; must be fluent in English with strong understanding of language syntax and meaning.
• Proficient in balancing "right" and "left" brain creativity-acting as a bridge between human intent and AI technology.
• Analytical problem solver who also understands creative, with a love for teaching and communicating their findings to others.
• Adaptability and continuous learning mindset to keep up with evolving AI trends and technologies.

Preferred qualifications, capabilities and skills:

• 1+ years of experience crafting prompts for LLMs or other generative AI tools.
• 3 or more years in writing-based role.
• Experience with generative AI tools (e.g., Adobe Firefly, Google Veo 3) in a workplace capacity.
• Experience with creative tools like Adobe Creative Suite (Photoshop, Illustrator).
• Familiarity with creative collaboration workspaces/tools (i.e., Figma).

About Us
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
About the Team
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.