The Role
The Promotions Director at Fliff will strategize, execute, and optimize promotional offers to enhance customer acquisition, retention, and monetization while ensuring compliance and strong economics.
Summary Generated by Built In
Fliff unpacks sports gaming into social, free-to-play games for all types of sports fans. We've built a social sports gaming experience that allows users to compete for leaderboard positioning, to achieve badges and build their status within the game.
We are pioneering play-for-fun sports gaming, with our flagship social sportsbook experience that includes sweepstakes promotions and loyalty rewards. We provide sports fans with fun, engaging, and free-to-play alternatives to real money gaming.
Fliff is redefining the sports gaming experience by blending the fun of social play with the thrill of real-money competition. What began as a pioneering social sportsbook has evolved into a multi-vertical platform that is the fastest growing brand in sports gaming. As we continue to expand, we’re building a world-class ecosystem of sports gaming experiences that span social, sweepstakes, and real-money formats — giving every type of fan a way to play, compete, and connect.
The Role:
Fliff is seeking a Promotions Manager to own the strategy, execution, and optimization of all customer-facing promotional offers. This role will be responsible for designing and deploying promotions that drive acquisition, retention, and monetization while maintaining strong unit economics and regulatory compliance. These promotions should be laser focus at the customer level but also lead the building of enterprise promotions and business level.
This is a highly analytical role for a promotions expert who has operated inside leading real-money or social gaming platforms and understands how to deliver the right offer, to the right customer, at the right time—at scale.
Why This Role Matters at Fliff:
- Promotions are one of the most powerful levers in gaming and wagering—but also one of the easiest ways to destroy margin if not managed correctly.
- This role will:
- Directly influence customer acquisition efficiency and lifetime value
- Drive engagement and retention through intelligent, targeted offers
- Build enterprise-wide promotions that are desired but Fliff customers and prospects that scale responsibly
- Sit at the intersection of marketing, product, analytics, and compliance
- The Promotions Director will be the single owner of Fliff’s promotional ecosystem.
Key Responsibilities:
- Promotions Strategy & Ownership
- Own the end-to-end promotions strategy across the customer lifecycle:
- Acquisition offers
- Retention and reactivation promotions
- Loyalty and VIP programs
- Seasonal and event-based offers
- Enterprise-wide promotional initiatives
- Design promotional mechanics including bonuses, credits, multipliers, free-to-play incentives, and custom offers
- Define offer guardrails to balance growth, engagement, and profitability
- Customer Targeting & Personalization
- Partner with Analytics and CRM teams to:
- Segment customers based on behavior, value, and lifecycle stage
- Deliver personalized, behavior-driven offers
- Suppress offers to unprofitable or incentive-abusing cohorts
- Continuously refine targeting logic to improve efficiency and ROI
- Run surveys post on enterprise campaigns to evaluate the quality and interest of users
- Offer Economics & Performance
- Own promotional cost modeling, forecasting, and performance analysis
- Evaluate offer ROI, LTV impact, breakage, and abuse risk
- Establish clear KPIs and success metrics for all promotions
- Make data-driven recommendations on scaling, adjusting, or sunsetting offers
- Execution & Cross-Functional Leadership
- Work closely with:
- CRM / Lifecycle Marketing on deployment (email, push, SMS, in-app)
- Product and Engineering on promotion tooling and capabilities
- Legal and Compliance to ensure all offers meet regulatory standards
- Finance to align promotional spend with budget and forecasts
- Ensure flawless execution across platforms and channels
- Testing & Optimization
- Design and run structured A/B and multivariate tests on:
- Offer types
- Value levels
- Eligibility rules
- Timing and frequency
- Build a culture of disciplined experimentation and learning around promotions
What Success Looks Like:
- First 30 Days
- Audit existing promotions, tools, and performance internally and external analysis of competitors
- Establish clear ownership, KPIs, and reporting frameworks
- Identify quick-win optimizations and risk areas
- Launch improved targeting or offer logic
- Within 6 Months
- Build a scalable, enterprise-grade promotions engine
- Demonstrate measurable improvements in retention, engagement, and LTV and drive incremental behavior
- Reduce promotional waste and incentive abuse
- Become the internal authority on promotional strategy and economics
Ideal Background & Experience:
- 6+ years of experience in promotions, CRM, or growth roles
- Direct experience running promotions at:
- FanDuel, DraftKings, Underdog, PrizePicks, or similar social/mobile gaming platforms
- Deep understanding of:
- Promotional mechanics and offer structures
- Customer segmentation and lifecycle management
- Promotional cost modeling and ROI analysis
- Strong analytical background, dashboards, or analytics tools (hands-on or closely partnered). SQL experience a plus.
Critical Competencies:
- Promotions strategy and offer design expertise
- Strong quantitative and analytical judgment
- Ability to balance growth and profitability
- Excellent cross-functional collaboration skills
- High attention to detail and operational rigor
- Comfort operating in regulated environments
What Makes This Role Hard (and Exciting):
- Promotions are highly visible and closely scrutinized by finance and compliance
- Small changes in offer design can have outsized economic impact
- Requires constant tradeoffs between growth velocity and unit economics
- Must manage incentive abuse while maintaining a great customer experience
Benefits:
- Competitive compensation package, including base salary, benefits, and equity.
- Unlimited/flexible paid time off.
- Medical, dental, vision, and generous parental leave.
- Employee-sponsored 401(k).
Perks:
- $500 work-from-home stipend + equipment.
- Fully remote work environment.
- Professional development opportunities.
- High-ownership, collaborative culture.
#LI-Remote
We are a multinational company with our headquarters based in Philadelphia, and offices in New York, Austin, and Sofia, Bulgaria. Wherever we are in the world, we pride ourselves on being a close-knit, focused team that is welcoming and friendly, and the work that we do is always interesting and rewarding. Wherever we are in the world, we pride ourselves on being a close-knit, focused team that is:
Welcoming and Friendly
We want to reflect the diversity of the cities we serve. By creating an inclusive culture where everyone can thrive, we’ll make Fliff better for employees and customers alike.
Lively and Creative
We respect and value each other’s ideas, experience and expertise. There is no such thing as a bad idea; only ideas that are executed and ideas that are discarded after consideration.
Stimulating and Rewarding
We know bright minds love a challenge, and we understand your desire to see your hard work pay off. We’ll make sure your daily tasks align with your career ambitions as we grow together.
Equal Employment Opportunity Statement
Fliff is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Join Our Team!
If you're ready to be part of an exciting, innovative, and dynamic team, apply now to help shape the future of sports gaming with Fliff.
IMPORTANT NOTICE: The privacy and security of applicant information is paramount and we take fraud attempts very seriously. Please note that Fliff will never ask for payment or personal financial information during the application process. All of our legitimate job opportunities can be found on our official career site (https://www.getfliff.com/careers). Please be cautious of communications and links that come from non-company email addresses (@getfliff.com), social media messaging platforms or unsolicited phone calls.
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The Company
What We Do
Fliff is a minor leagues for sports bettors. Our social and sweepstakes prediction games offer a new way to have skin-in-the-game that is simpler, interactive, and always free to play. By pairing the social treasures of sports gaming with limitless rewards, sports fans can sweat the game without sweating the losses. Fliff combines the best of social gaming, fantasy sports, and sports betting into a fun and easy to use experience.
