We’re looking for a Promotions Associate to join our Marketing team. This is a cross-functional role with ownership across Betr Picks, Betr Social Sportsbook (SSBK), Betr Social Casino, and Betr Arcade. You’ll be hands-on in building, segmenting, and launching promotions and CRM communications—including email, in-app notifications, and push notifications—across all Betr products.
This role is essential in executing promotions end-to-end—from ideation and delivery to fulfillment and reporting. You’ll manage day-to-day campaign operations including building emails, proofreading, testing, tracking performance, and reporting insights to Retention and Marketing leadership.
What You'll Do:
Build, segment, and launch promotions across Picks, SBK, Arcade and Casino—ensuring the right offer reaches the right user at the right time.
Coordinate with cross-functional teams (Trading, Design, Analytics, Media, Customer Operations) to ensure all promotions and bonuses are fulfilled accurately and on time across all products.
Maintain and regularly update the Daily Promotions Calendar to ensure full visibility across verticals, products, and segments.
Serve as the go-to liaison for the Customer Ops Team, helping resolve user queries related to promotions across all products
Create, segment, proofread, and launch CRM campaigns (email, push, and in-app notifications) for each product line.
Write clear, compelling marketing copy for CRM campaigns tailored to each product’s user base and promotional mechanics.
Collaborate with the Design Team to ensure promotions are accompanied by visually engaging, brand-compliant graphics.
Run A/B and multivariant tests to optimize promotions and CRM campaigns across all verticals.
Track and analyze promotions and CRM performance by product, surfacing insights and recommendations to leadership.
Bonus Points:
Passion for or knowledge of sports betting, fantasy sports, or online casino products.
Familiarity with the distinctions between pick’em, sportsbook, and casino promotional mechanics.
Experience with Braze and Power BI.
Graphic design skills or experience.
About You:
Bachelor’s degree in Marketing, Business, Journalism, Communications, or related field—or equivalent work experience.
1+ years of experience in email marketing or CRM campaign management.
Proficiency in Excel.
Willingness to work weekend mornings during peak seasons.
Strong communication, proofreading, and organizational skills with keen attention to detail.
Ability to manage multiple projects and deadlines across multiple products simultaneously.
High energy and eagerness to take on new challenges in a fast-paced environment.
Skills Required
- Bachelor's degree in Marketing, Business, Journalism, Communications, or related field or equivalent experience
- 1+ years of experience in email marketing or CRM campaign management
- Proficiency in Excel
- Experience building, segmenting, and launching promotions and CRM campaigns (email, push, in-app)
- Strong communication, proofreading, organizational skills, and attention to detail
- Ability to manage multiple projects and deadlines across multiple products
- Willingness to work weekend mornings during peak seasons
- Experience with Braze
- Experience with Power BI
- Graphic design skills or experience
- Passion for or knowledge of sports betting, fantasy sports, or online casino products
- Familiarity with distinctions between pick'em, sportsbook, and casino promotional mechanics
What We Do
Founded in 2022 by Joey Levy and Jake Paul, Betr is a leading sports gaming and sports media company focused on enhancing the consumption of sports through entertainment. Betr's gaming products are differentiated through a unique product experience with a simplified user interface that is catered to the casual sports fan, enabling Betr to capture more of the under-penetrated online gaming addressable market. Betr began with a beta version of its Online Sports Betting (OSB) product, which only offered microbetting markets such as the next play in a football game or the next pitch in a baseball game, before launching its real-money Daily Fantasy Sports (DFS) product, Betr Picks, in 24 states. Betr plans on launching its V1 Sportsbook product with full sportsbook capabilities ahead of the 2024 NFL season, as well as its iGaming vertical with the launch of Betr Casino by the end of 2024. Betr's media division, Betr Media, is the fastest growing sports betting media brand in the United States that has grown to over 2.5 million followers, 2.4 billion impressions, and 127 million engagements across its social channels since publicly launching in August 2022. Betr Media is able to effectively reach and engage its audience at scale given its large social following coupled with its unique combination of in-house media talent and production, with an emphasis on original short-form video content. Betr is backed by Fuel Venture Capital, Aliya Capital Partners, Roger Ehrenberg/IA Sports Ventures, Florida Funders, 8vc, Anti Fund, 305 Ventures, and many others.
