Project Manager-Integrated Campaigns

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Detroit, MI, USA
In-Office
45K-90K Annually
Marketing Tech
The Role

WHO IS GTB?

GTB (a VML company) is a global precision-marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving creative transformation. GTB works across six continents with offices worldwide.

VML is in search of a PROJECT MANAGER – INTEGRATED CAMPAIGNS

What you’ll do: 

  • Work closely with respective team members from various disciplines (Media, CRM, Creative, Project Management, Account, AdOps, and Analytics) within the agency to optimize and coordinate advertising campaign strategies and potentially regional offers across Paid Digital, Site, Social, Print / traditional, and E-mail. 
  • Work within our internal systems, platforms, and with our partners to execute campaign launches, this includes trafficking, creative development, Q/A, and troubleshooting. Specifically:
    • Developing detailed project plans, including timelines, and resource allocation.
    • Understanding project scope and objectives clearly.
  • Ensure that all projects remain consistent with agency and client approved brand communications strategies throughout the advertising development process. Specifically:
    • Tracking progress against the plan and identifying potential roadblocks.
    • Managing timelines and ensuring deadlines are met.
    • Informing regular status meetings and providing updates to stakeholders.
    • Escalating risks and implementing mitigation strategies.
  • Perform other duties and projects as assigned.

Who you are: 

  • Strong communicator: Clearly and concisely communicate project updates, challenges, and solutions to various stakeholders, specifically internal teams.
  • Agile and adaptable: Thrive in a fast-paced environment, manage multiple projects simultaneously, and adapt to changing priorities and deadlines.
  • Organized and detail-oriented: Maintain meticulous organization and attention to detail in all aspects of project management, from planning to execution.
  • Proficient in project management tools and software: Basic-level proficiency in project management platforms (e.g., Asana, Trello, Monday.com) and other relevant software. 

What you’ll need: 

  • 2-3 years of experience in digital project management: Experience with managing digital advertising campaigns across various channels (Paid Digital, Site, Social, Email). Experience with traditional advertising is a plus, but digital expertise is paramount.
  • Proven track record of successful campaign execution: Provide examples of successfully launched and managed campaigns, highlighting key achievements and metrics that you were a part of (leading not required).
  • Deep understanding of digital marketing principles: Demonstrate a strong understanding of digital media planning, buying, campaign optimization, and performance analysis.
  • Technical proficiency: Familiarity with ad trafficking, creative development processes, QA procedures, and troubleshooting techniques within digital advertising platforms.
  • Basic Client management experience: Experience building and maintaining strong client relationships, presenting campaign updates, and managing client expectations.
  • Agency experience (preferred): Experience working within an agency environment and collaborating with various internal teams (Media, Creative, Account, AdOps, Analytics).

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click WPP Benefits for more details.

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$45,000$90,000 USD

WPP (GTB) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X. 

When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.


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The Company
Detroit, MI
2,545 Employees
Year Founded: 2007

What We Do

GTB is a global performance marketing agency, creating ideas that inspire people to act. Founded in 2007 to accelerate performance for the world’s most iconic brands, GTB is part of WPP’s industry-leading network of companies driving creative transformation. GTB works across 6 continents with offices worldwide.

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