Programmatic Specialist

Reposted 21 Days Ago
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Brazil
Junior
Gaming • Information Technology • News + Entertainment
The Role
The Programmatic Specialist will manage programmatic campaigns for Brazil, focusing on acquisition and retention, campaign optimization, and performance reporting.
Summary Generated by Built In

It’s an exciting time to join Superbet, we’re entering new markets, developing new technologies, and moving step by step towards our goal of exciting the world. As our business grows, the number of exciting people initiatives grows with it, and we’re looking for a new colleague to partner with our team to bring these to life.

We’re looking for a Programmatic Specialist to own the planning, buying, optimisation, and reporting of programmatic campaigns for our Brazil market. This role will focus on delivering efficient acquisition, retention, and brand outcomes through data-driven inventory management across display, video, audio, and native formats.

We are looking for someone who :

  • 2+ years of hands-on programmatic experience (ideally with Display Video 360).
  • Strong understanding of campaign set-up, optimisation, and measurement.
  • Analytical thinker with proficiency in Excel and data visualisation tools.
  • Detail-oriented, with the ability to manage multiple campaigns simultaneously.
  • Interest in innovation — attention metrics, contextual targeting, AI-driven optimisation.
  • Collaborative mindset and strong communication skills.
  • Experience in betting/gaming or regulated markets is a plus.

What you'll be doing:

  • Plan, execute, and optimise programmatic campaigns end-to-end using  Display Video 360.
  • Manage campaign trafficking, QA, pacing, and budget allocation.
  • Continuously test and learn — formats, audiences, and creative — to improve ROI.
  • Apply brand safety, fraud prevention, and attention measurement standards.
  • Build custom audiences (1st and 3rd party) and refine targeting strategies.
  • Collaborate with the Growth Marketing Manager (GMM) to align programmatic activity with market-level strategy.
  • Report performance, insights, and recommendations into weekly and monthly planning cycles.
  • Keep up to date with industry trends, new platforms, and publisher opportunities in Brazil.

About Superbet Group

Superbet is a global tech and entertainment company committed to delivering thrilling, technology-driven, sports betting and gaming experiences to millions of customers worldwide. Established in 2008, in Romania, the Group operates in over 12 countries, with key markets in Romania, Belgium, Poland, Serbia, and Brazil.

Superbet’s ambitious growth strategy currently focuses on expanding across Europe and Latin America while delivering immersive customer experiences and redefining ways to connect with its audience. Across international markets, the Group’s global expansion strategy is driven by innovation, responsible technology, and a passion for supporting iconic sports clubs and athletes.

Global Recognition and Standards

In 2019, Blackstone Inc., the world’s largest private equity firm, recognized Superbet’s vision and achievements with a strategic minority investment of €175 million. In 2025, the company further strengthened its financial position through a 1.3 billion Euro refinancing agreement, reinforcing its partnerships with Blackstone and certain funds and accounts managed by HPS Investment Partners, paving the way for an accelerated global growth.

As a leader in compliance and best practices, Superbet Group is an active member of the International Betting Integrity Association (IBIA) and the European Betting & Gaming Association (EGBA).

Top Skills

Data Visualisation Tools
Excel
The Trade Desk
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The Company
Hampstead
1,305 Employees
Year Founded: 2008

What We Do

We are a tech & entertainment company founded in 2008, with a dream of bringing exciting, technology-powered entertainment in sports & gaming to millions of customers around the world. Our group is present in 10 countries, in terms of operations or tech hubs, with the most important markets being Romania, Belgium, and Poland. The Superbet team gathers more than 4.500 people, acting as the major driving force behind our success. Tech-powered global entertainment platform At Superbet, technology and innovation are at the heart of everything we do. Our tech hubs in Zagreb, London, and Bucharest are focused on developing the best proprietary technology, innovative products, and new ways to engage with our passionate customer base. Following record-breaking years for the Group, we are moving ever closer to our goal of exciting the world. Our plans are big - expanding our presence in Central and Eastern Europe and creating a unique experience for our customers. Our Credentials The world's largest private equity fund, Blackstone Inc., recognized our vision. That's why we received a strategic investment of 175 million euros in 2019. As leaders in compliance and best practices, we are members of the International Betting Integrity Association (IBIA) and the only company which has won four times the Best Sports Betting Operator in CEE award at the Central and Eastern European Gaming Conference (CEEGC

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