We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
***Proficiency in spoken and written English at an advanced level is required for this role.
***This job application is for a role at one of Power Digital's partner companies. Power Digital is assisting this partner company with its recruiting efforts. If you are selected for this position to interview, please make note of the above statement.
A day in the life:
Cardinal Digital Marketing is looking for a Programmatic Media Supervisor who will be responsible for driving performance, strategy, and account growth for major multi-channel paid media clients. The Programmatic Media Supervisor will report directly to the Media Director, who will assist with strategic development, planning, and team management, but the Programmatic Media Supervisor should own all media strategy, planning, execution, analysis, and reporting, and be comfortable leading client communication. The Programmatic Media Supervisor should have strong client-facing skills and be able to lead as the subject matter expert in internal meetings, client meetings, and pitch meetings with new client prospects. This is a client-facing role. The ideal candidate will have experience developing and deploying paid media strategies across multiple channels, guiding an internal team towards successfully driving business growth for clients, and confidently recommending strategies to clients and defending the work.
Responsibilities:
- Successful end-to-end management & strategic oversight of designated paid media accounts.
- Meet pacing & KPI requirements for held accounts, ultimately working to move the goal posts & set improved performance expectations.
- Own all paid media strategy, project ideation, road-mapping & testing, leading the team with confidence & direction.
- Manage a small team of 1-2+ Media Managers (growing larger over time), guiding work, delegating tasks & working to develop their strategic & technical skillsets.
- Work with Account Managers & the Media Director to identify client goals, priorities & efficiency requirements, ultimately improving Paid Media’s contribution to business success.
- Actively works to increase billing & channel support for existing media accounts & propose opportunities to expand media coverage for new accounts.
- Continually work to learn new strategies, test new platforms & expand Cardinal’s paid media offerings.
- Function as the primary point of contact both internally & externally for all ‘owned’ accounts, responsible for pacing & performance of accounts.
- Responsible for generating reports, writing insights & communicating with the client for designated accounts.
- Responsible for the ongoing maintenance of held accounts, including but not limited to optimizations, structural updates, bidding methodologies, conversion types, and copy revisions.
- Full ownership of Paid Media strategy for assigned accounts, working with the Media Director as needed.
- Responsible for strategic ideation on all accounts, designing & adjusting campaign strategies to meet each client’s business goals (and internal objectives)
- Responsible for designing & deploying tests in accounts on a monthly & quarterly cadence (structural, targeting, creative & messaging, conversion, etc).
- Responsible for continual testing, verification & improvement of full-funnel structures.
Role Requirements:
- 6-8+ years of Paid Media experience
- Experience managing multiple paid media accounts with budgets ranging between $200K-$1MM per month.
- Experience driving paid media strategy, project road maps, media plans, competitive research, testing and measurement frameworks for clients across multiple media channels.
- Extensive experience in campaign management & strategy across programmatic ad platforms, including DSPs (The Trade Desk, Cadent, Illumin, Viant, StackAdapt, DV360, etc.), DMPs, and other data and ad tech partners.
- Experience directly managing campaigns, as well as working with partners via managed service.
- Experience in campaign management & strategy across additional platforms is a plus, but not required (Google Ads, Bing Ads, Meta, LinkedIn, TikTok, etc.)
- Experience with full funnel strategy, video, lead generation.
- Experience with Google Analytics, GTM, conversion and optimization strategy (GA4 knowledge a plus).
- Ability to write ad copy, guide creative strategy, identify asset requirements and establish a creative testing cadence.
- Client relationship management experience. Reporting insights, identifying & optimizing towards client business goals.
- Team management experience.
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.
Similar Jobs
What We Do
Power Digital is a data-driven, ROI-focused marketing agency. Our team consists of highly specialized marketing professionals who are proven at the large agency level and are experts in their fields. Our mission is to move away from the standardized "one size fits all" marketing approach and deliver customized solutions with measurable results.
Just like your business is unique, our digital strategy for you will be too. Our team understands that every business company has different analytics goals in mind and that different routes must be taken to accomplish them. We provide online marketing services & campaigns tailored to your business objectives and specific audience.
Transparency and collaboration are very important to us. We want to be more than just an agency. We want to become an extension of our clients’ marketing teams, delivering online marketing solutions both parties can be proud of. And how can we be an extension if we aren’t connecting and reviewing projects every week? Email updates are nice, but nothing beats hearing the inflection in a client’s voice when we share the good news. It is for this reason that we connect with our clients every single week. You can rest assured knowing that your brand is always on our mind when we’re providing online digital marketing services.
We understand that digital marketing has never been more competitive, which is why we stick to what we have always focused on: driving ROI. How do we do this? We help you connect with the right customers through our internet marketing services. Whether through social media or search engine optimization, we work to increase your brand's online presence in a meaningful way.
One of the reasons we're so confident in our ability to deliver amazing results is that we have experts in each key digital channel. From SEO and PPC to social media and PR, we work together to ensure our clients see the best results of each campaign. For us, efficiency and results are the names of the game.
