Programmatic Media Buyer - Remote - US

Lamark Media (“Lamark”) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark’s methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized, and scaled for long-term success.

The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth. 

Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve. Join our team of smart, passionate, collaborative, results-driven do-ers. We work hard every day to deliver remarkable experiences to our clients, and ultimately, their customers. 

Summary: Lamark is looking for a experienced results-driven Programmatic buyer to join our performance marketing agency in Boca Raton, Florida. The ideal candidate will be responsible for managing and optimizing programmatic advertising campaigns across multiple platforms to achieve performance goals. We promote a collaborative work atmosphere driven by encouraging team building, creativity, and originality with a keen focus on “winning” for our clients. If you are looking to join a fast-paced growing company and want to work with a team of career-minded individuals striving to reach the same goal, then Apply Now!

Key Functional Areas of Responsibilities

· Setup and manage campaigns across DSP platforms and mediums utilizing display, video, mobile, native, CTV/OTT, and audio

· Develop and execute forward thinking programmatic advertising strategies and deliver insightful reports based on data analysis

· Monitoring pacing, KPIs, testing, and optimizing for continuous improvements against client or company objectives.

· Daily management and optimization of ad formats, audience targeting, supply vendors, PMP deals, day parting, recency, frequency, etc.

· Manage programmatic partnerships through the planning process from RFPing, partner evaluations, partner scoring, negotiations, management, and final execution

· Media planning and forecasting based on brief parameters and media strategy

· Proactively working with client services on campaign set-up and optimization strategy

· Work closely with creative, analytics, and strategy teams to provide analytical insights and recommendations to the client

· Stay updated on industry trends, technologies, and best practices in programmatic advertising.

· Evaluation of new platforms, tools, and partnerships to enhance performance and efficiency.

Qualifications

· 2-4+ years' experience working in media agencies or in digital planning/buying role

· Experience working in-platform in programmatic DSPs

· RetailMedia Experience a plus

· Understanding of cookie-less advertising and privacy regulations

· Bachelor’s degree from an accredited college or university

· MUST love and be curious about data analytics, and how that affects the bottom line

· Must be passionate about the technologies used to support digital and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags

· Well versed in the Microsoft Office suite specifically, Excel and PowerPoint

· Professional client communication, both written and verbal

· Ability to handle multiple projects and prioritize responsibilities

· Ability to work efficiently in a fast-pace environment

· Ability to proactively organize daily tasks

· Self-motivated, but also can work well in a team

· Ability to proactively organize daily tasks

· Keen problem-solving and troubleshooting abilities

· Drive, ability to manage details, meticulousness

· Enthusiasm for the future of brand advertising on the web and building that future with us

Perks and Benefits

• Incredible company culture - we are passionate about the impact we make every day, we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships
• Diverse and forward-thinking environment
• Great career growth opportunity—you’ll have direct access to agency leadership
• Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability offered
• 401(k) with employer matching
• EAP and many other supplemental benefits
• Training and development opportunities 

PLEASE NOTE: As a company, we take hiring very seriously. Interviewing with Lamark Media may include phone/video interviews, written projects, and/or on-site interviews. Although we are unable to follow-up with each and every applicant, we do our best to run a thorough process for candidates with whom we identify a potential fit.