Who We Are
At Frndly TV we’re a fast-growing player in the streaming television industry, bringing innovative and engaging content experiences to audiences everywhere. We have a shared drive to succeed and strive to WIN! We are CURIOUS, constantly learning and tackling projects in a creative and unique manner. We approach all challenges with INTEGRITY and as a TEAM and celebrate in our joint success. Every day we are NIMBLE in our fast-moving environment, loving and embracing the amazing changes coming our way!
What Your Day Looks Like
We’re seeking a Programmatic Media Buyer - CTT, OTT to lead the strategy and execution of connected TV (CTV), OTT, and cross-platform ad buys. This role requires deep understanding of DSPs, direct deals, and device inventory negotiations, along with a sharp analytical mindset for performance optimization and attribution. You’ll play a key role in shaping our media strategy across premium streaming and digital environments.
Key Responsibilities
- Plan, execute, and optimize CTV, OTT, and cross-platform ad campaigns across multiple DSPs and direct publisher relationships.
- Negotiate direct inventory and platform deals with device manufacturers, streaming partners, and premium publishers.
- Manage budget pacing, inventory allocation, and bid strategy to maximize performance and efficiency.
- Partner with analytics teams to understand performance across devices, platforms, and audiences.
- Continuously test and optimize for outcomes including reach, frequency, completion rate, and cost efficiency.
- Monitor trends, platform updates, and marketplace dynamics to stay ahead of the rapidly evolving CTV landscape.
- Collaborate cross-functionally with creative, analytics, and product teams to ensure strategic alignment.
What We’re Looking for in You
- 5+ years of experience in CTV, OTT, or programmatic media buying.
- Strong working knowledge of DSPs (e.g., The Trade Desk, DV360, Xandr) and direct deal negotiation.
- Proven experience managing and optimizing cross-device and cross-platform campaigns.
- Understanding of media attribution, analytics, and data-driven decision-making.
- Strong negotiation, vendor management, and relationship-building skills.
- Track record of driving measurable CTV performance (or equivalent relevant experience).
- Excellent communication, organization, and analytical abilities.
- Thrives in a startup environment with a hands-on, collaborative mindset.
Why Join Us
You’ll help build and scale our CTV and platform buying function at a pivotal moment in streaming’s evolution. At Frndly TV, we value self-starters who take initiative and show a strong drive for success. We offer an exciting and challenging work environment where you can thrive and grow with a team of experienced professionals who share your passion. If you are a highly motivated individual who is passionate about driving growth, we would love to hear from you.
Compensation: Our cash compensation amount for this role is targeted from $100,000 - $150,000.
We’ve got you covered!
- Medical, Dental, Vision insurance with an employer subsidy
- Short-Term & Long-Term Disability
- Health Savings Accounts, Flex Spending Account & Dependent Care Accounts
We work to live our extraordinary lives:
- 13 Paid Company Holidays per year to ensure that you have time to spend with your friends and family.
- Unlimited Paid Time Off so you have the time you need to do the things that you LOVE.
- Paid sick leave to ensure that you can rest, recover, and take care of yourself.
- Parental leave offered to help you grow & support your family.
Our people are the best people:
- We like to have fun! We host all-staff events for our people to come together, bond and meet each other’s family and friends. Past events have included “A Day at the Rockies” summer baseball game, Board Game Tournaments, Trivia Nights, Holiday Parties at Punch Bowl Social, Holey Moley and, Ace, Eat, Serve. Just to name a few.
- Monthly volunteer opportunities (because giving to our community warms our hearts).
- Company-sponsored lunches in the office (yum!)
- Once a month we come together for a Town Hall to connect and learn about the business.
We LOVE our product and so will you:
- Complimentary Frndly TV Programming!
Top Skills
What We Do
Our co-founders used to work in the big pay-TV world. They knew the programming challenges providers faced and knew the cost challenges customers faced with traditional cable and satellite. They asked the question, what if we could provide quality programming to an underserved market at an affordable price?
And so, Frndly TV was born.
We saw an opportunity to provide programming to an audience who was being left behind and priced out. So, our mission at Frndly TV is to provide you, our customer, with feel-good programming and friendly service, and an even friendlier price.
We aren’t backed by big corporate money. We have built our own successful, American-run business based in Denver, Colorado.
Now you don’t have to pay an arm and a leg for the channels you want. You don’t have to worry about complex pricing tiers or hidden fees. We’re bringing affordable, live TV to families across the heart of America. Welcome to Frndly TV!
Why Work With Us
At Frndly TV we have a shared drive to succeed and strive to WIN! We are CURIOUS, constantly learning and tackling projects in a creative and unique manner. We approach all challenges with INTEGRITY and as a TEAM and celebrate in our joint success. Every day we are NIMBLE in our fast-moving environment, loving and embracing all changes!
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