Programmatic Marketing Manager

About YSI

Yellow Social Interactive is a dynamic and innovative leader in the social gaming industry, dedicated to creating engaging and interactive experiences across various platforms. Our commitment to excellence and trust sets us apart in the market.

We seek exceptional, talented individuals who aim for excellence. With offices in Gibraltar, Antigua, and bases in Malta and the Philippines, plus a global remote team, we welcome motivated people capable of building and scaling business functions.

Job Purpose

YSI is looking for a commercially minded and technically strong programmatic acquisition specialist to own and scale performance across in-app networks, DSPs, display, native and retargeting. Initially focused on platforms including AppLovin, Unity Ads, Moloco, Yahoo DSP and Taboola, the role will also build a structured test-and-learn roadmap across emerging channels such as CTV, DOOH and podcasts.

Working closely with Analytics, Creative, Product and Partnerships, the role will optimise not only acquisition volume and efficiency, but conversion to sign-up and purchase, customer quality and long-term value across web and app.

Areas of Responsibility

Channel Management

• Own and optimise paid acquisition campaigns across assigned programmatic, in-app, display, native and retargeting channels
• Manage budgets, spend pacing and efficiency targets across the channel mix.
• Support forecasting, budget planning and growth modelling for paid acquisition.
• Identify and develop new channel opportunities, building the case for test-and-learn expansion.
• Manage the US multi-state UA strategy, applying geo-targeting and localisation to improve performance across markets.
• Optimise retargeting campaigns across in-app networks, DSPs, display and native platforms.

Technical & Tracking

• Own channel-side tracking implementation and QA, working with Analytics and Product to maintain accurate attribution and end-to-end measurement across web and app.
• Work with analytics and product teams to maintain attribution accuracy.
• Diagnose and resolve tracking and platform integration issues independently.
• Stay ahead of platform-level measurement changes and adapt strategies accordingly.

Performance Optimisation

• Drive continuous improvement across creative, audience, bidding and campaign structure.
• Build and maintain a structured testing programme with clear hypotheses, measurement and iteration.
• Leverage AI-powered campaign tools and smart bidding to improve efficiency.
• Translate performance data into clear recommendations and present them effectively to stakeholders.

Team & Operations

• Support the Senior Performance Marketing Manager by fostering a high-performance, data-driven culture.
• Set high operational standards across campaign QA, compliance and account governance.
• Coordinate with analytics, creative, product and partnerships teams to run acquisition as an integrated operation.
• Monitor inventory quality, attribution integrity and fraud risk, challenging platforms where traffic quality or performance is inconsistent.
• Ensure inventory, targeting, creative and geo controls meet internal compliance, brand-safety, platform and state-level requirements.

Requirements

• 3+ years of experience in programmatic marketing/in-app/display type channels.
• Proven experience independently managing and optimising meaningful acquisition budgets against CPA, ROAS and/or LTV targets.
• Experience activating first-party and external audience data across DSPs, app networks and retargeting platforms, including audience segmentation, suppression and lookalike modelling.
• Technical understanding of modern tracking architecture on web and app.
• Knowledge of platform-level privacy shifts and their impact on measurement.
• Experience within the gaming industry is highly preferred.