Programmatic Manager

Company Description

Publicis Media is one of the four solutions hubs of Publicis Groupe, alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare.

Led by Steve King, CEO, Publicis Media is globally comprised of Starcom, Zenith, DigitasLBi, Spark Foundry, Blue 449 and Performics, powered by digital-first, data-driven global practices that together deliver client value and business transformation.

Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

Adobe.pub is a team that manages the full funnel media communications for Adobe Japan. Precision performance specialists within adobe.pub deliver holistic programmatic value to clients. Adobe.pub is made up of a global network of product strategists, marketers, solutions consultants, activation specialists, operations, data scientists and more, we are the guardians of media solutions dedicated to the advancement and increased adoption of technology and data to drive Adobe effectiveness and media efficiency.

We strive to create the most innovative strategies across all media, with programmatic focused on digital display, mobile, video and social media, taking advantage of an arsenal of proprietary tools, technology partnerships and the weight of Publicis Groupe’s bargaining power to make the difference.

Job Description

Publicis Japan has been running adobe.pub for over a year, after winning the account in March 2023. This means the ideal candidate will be flexible/adaptable to join an already establish high performing team with great values and collaboration who can also problem solve independently, collaboratively, while working closely with the Head of Performance. There will be some ad hoc projects for learning and development beyond core responsibilities. These will be on a case by case basis, expectations will be clearly communicated, and appropriate support given.

Strong communication skills are crucial in English and Japanese.

The Programmatic Manager owns programmatic planning (where applicable) and campaign execution for assigned clients. This position is both strategic and operational in scope which covers areas like generating campaign insights and recommendations (mostly independently) and working with the programmatic and social ops team (Precision PGD teams) to fulfill campaign delivery and achieved optimal performances. The Programmatic Manager will be leading a team of 2 direct reports and a couple of support members.

Working with agency client teams, you will be responsible for responding to briefs in a timely and efficient manner, providing detailed rationales and media plans, ensuring the correct setup and implementation and providing direction and management to the programmatic and social ops team (Precision PGD teams).

The Programmatic Manager will also be responsible for the recommending programmatic planning, optimization and results working in conjunction with programmatic and social ops team to uncover actionable insights that demonstrate the value and expertise being driven by Precision.

The ideal candidate will have prior operational and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization.

The ideal candidate must possess a strong desire to contribute as a team.

• Build strong relationships with the adobe.pub team and the Performance team. To a larger extent the senior management team Head of Media, Media directors, counterparts in global and key stakeholders in Finance JP/SG
• Build relationships with vendors (DPSs, SSPs, Measurement Tech)
• Work closely with the Planning team and our global counterparts on development and execution of performance strategies to grow traffic and sales for clients, that is powered by data analytics and insights. Effectively communicate digital strategies and rational for tactical approaches for each campaign
• Formulate proposals and media plans for new client opportunities (Brief response for Programmatic portion of media plans)
• Work with media owners, publishers and tech vendors to come up with ideas and proposals for new campaign explorations and opportunities
• Own and monitor campaign performance and provide proactive and strategic optimization recommendations
• Execute, manage, and optimize online biddable media campaigns and programs for agency clients with activation/ops team while meeting or surpassing client performance expectations
• Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch
• Troubleshoot issues on all pre-production and live campaigns
• Oversee campaign QA process and ensure digital best practices are in place for optimal account performances
• Work with media partners to ensure accurate platform implementation
• Partner with Analytics team on campaign measurement, weekly/monthly/quarterly reporting, analysis and insights generation
• Provide regular insights to agency client leads detailing performance, campaign optimizations, and new opportunities
• Support the billing and finance process by generating and managing monthly bill/pay and spend reporting with teammates
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Qualifications

• University degree
• 4+ years of experience in managing programmatic and social (optional) campaigns activation and optimization
• Working knowledge and experience should include key platforms and technologies such as DV360, The Trade Desk, Meta Ads Manager, Tiktok Ads Manager, DoubleVerify, IAS, Youtube, Audience segmentation, Forecasting, Tag management, Attribution models etc.
• Experience in managing performance campaigns and implementing across a spectrum of performance channels and touchpoints including search, display, video and social would be an advantage
• Team player, to interact and effectively communicate across all aspects of implementation and operational management, building strong internal and external relationships
• Client facing experience with the ability to identify risks and effectively manage through issues
• Understanding of interactive media planning elements with traditional media understanding a plus
• Previous experience on working with offshoring activation/ops team a plus
• Proficiency in Microsoft Office solutions
• Strong analytical thinking and mathematical skills
• Strong project management skills
• Self intiatiated

Additional Information

Be a part of the Publicis Groupe family

- one of the world’s most progressive and dynamic modern communications businesses enjoying all the perks that come with our network offering:

· A hybrid, full flex work style, with 3 days a week spent meeting your clients and/or colleagues face to face.

· Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes

· Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year

· A culture of open feedback and support to reach your goals through our My Performance Conversation program

· Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for advancement and collaboration with our global network

· And many more benefits, including a range of leaves, health related support, and more

#LI-Hybrid