Programmatic Lead

Company Description

About Publicis Media:

Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40, alongside Publicis Communications, Publicis. Sapient and Publicis Healthcare.

Led by Steve King our CEO, Publicis Media is comprised of Starcom, Zenith, DigitasLBi, Spark Foundry, Blue 449 and Performics and powered by digital-first, data-driven global practices that together deliver client value and business transformation.

Publicis Media is committed to helping its clients navigate the modern media landscape and is present in more than 100 countries with over 23,500 employees worldwide.

About Publicis Media Exchange (PMX):

PMX is the central investment practice for Publicis Media, responsible for the smart application of investment by leveraging scale, marketplace innovation, deeper partnerships and intelligence.

We are client-centric and operate on the principles of trust, transformation & talent.

We are a young and expanding team focused on delivering growth for Publicis by educating and driving adoption of Publicis Groupe solutions including Performics, APEX, Partnerships, and Value Management.

Job Description

This role is responsible for collaborating with senior client solutions team to evolve and communicate our programmatic offerings/services, help chart the data vision and strategy of our programmatic product, articulate and prioritize the features to be developed, and maximize the value delivered through the team’s efforts.

Responsibilities:

• Develop programmatic strategy for client campaigns across all platforms (Display, Social, Video and Search)
• Leverage a highly consultative approach designed to ensure that clients and agencies receive the highest level of customer support
• Work with clients and across agency to build up programmatic know how and create buy in for programmatic product
• Launch, optimize and report the entire programmatic campaigns for different clients
• Able to analyze campaign data to develop insights and strategies to improve on campaign KPIs and conversion optimization
• Work with creative teams to identify the creative optimization opportunities and reduce media wastage
• Cultivating successful, renewable and high-growth direct programmatic sales relationships with media partners to build up PMP and Preferred deals
• Implement a quick test and learn approach to build up and internalize learnings and optimization points with director and management
• Manage a small team of individuals to execute platforms across multiple DSPs
• Ensure group brand safety guidelines are strictly checked and implemented across platforms and campaigns as well as ensuring team is up to date on the latest best practices shared by vendors and partners.

Qualifications

• 6+ years of digital media/cross-platform planning and executional experience in programmatic ad sales, strategy and execution.
• Strong understanding of the programmatic media ecosystem (including exchanges, ad networks, DSPs, SSPs, DMPs, trading desks, etc.)
• Strong quantitative aptitude with the ability to analyze campaign performance statistics and recommend optimized media solutions
• Excellent communication and presentation skills: ability to solution sell and to communicate complex technical features in simple terms
• Entrepreneurial self-starter with ability to work in a matrix organization and thrive in a highly-collaborative, team-based environment
• Must be able to work in a fast-paced environment - harvest vast amounts of information, news, data, and research and distill the most important/relevant information for your agency team and their clients.
• Experience working with DSPs, SSPs, DMPs and both open auction bidding and private programmatic platforms
• Experience with 3rd party data
• Experience with data driven marketing and DCO
• Excellent analytical and quantitative abilities
• Strong financial skills and negotiation skills
• BS/BA Degree, with advanced quantitative or business degree preferred