Programmatic Director

Posted 2 Days Ago
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London, Greater London, England, GBR
In-Office
Senior level
AdTech • Marketing Tech
The Role
Lead digital planning and activation for programmatic and direct campaigns across a client portfolio. Oversee campaign strategy, realtime performance monitoring (spend, pacing, results), optimizations, and insight-driven reporting. Manage and develop a digital performance team, coordinate with client and activation specialists, and deliver accurate, timely work using industry DSPs and proprietary tools.
Summary Generated by Built In

About the Role:

The Connected Performance team is responsible for planning and activation of media campaigns (both direct and programmatic). As a Planner within the team you will be the day to day owner overseeing delivery of digital planning (addressable & direct) across a portfolio of clients

You’ll be involved and responsibilities for defining and evolving the digital activation lead strategies that will ultimately deliver a clients business objective/s.  The role requires a strong level of digital landscape knowledge, needed to be able to achieve seamless creation and delivery of campaign planning and activation through a variety of industry and proprietary tools and systems.  You will also be responsible to lead the digital performance team.

Key to the role is having a strong view on the real-time performance, via monitoring spend, pacing and results data, to supply fully robust optimisations and insight driven campaign summaries and recommendations.  Stakeholder understanding, knowledge and development is fundamental… as you’ll work collectively & collaboratively with client teams, activation specialisms and the clients themselves.

You will be responsible for the management of the  team members, looking after their performance, managing their output and ensuring they receive the necessary training.

You will have experience in planning activity and are used on working on the primary DSP’s DV360, TTD etc.

Organisation, time management and attention to detail are critical attributes, the Connected Performance Planner will need to ensure all work is delivered in an accurate and timely fashion through the lens of reactiveness and agility and always with a ‘Performance Mindset’.


About the Agency:

At OMD UK, we help our clients make better decisions, faster to unlock extraordinary growth using three industry-leading capabilities: Decisions Science, Connected Performance and Agile Innovation. We transform better customer understanding into faster marketing impact with world-class talent and technology, and we do this with some of the world’s most iconic and influential brands.  

We are part of the world’s largest media network, with more than 12,000 people working in over 100 countries and are currently AdWeek’s Global Media Agency of the Year.  

https://omduk.com/   


Flexible Working

At Omnicom Media Group, we are committed to supporting flexibility for our people while fostering collaboration, innovation, and teamwork. We have a hybrid working model (three days in the office, two working remotely), to ensure that we meet the needs of both our people and our business, balancing the benefits of in-person connections with the flexibility of remote working.  Our standard working hours are 9:30 – 17:30, but we offer the ability to flex around core hours of 10:30 – 16:30 to give our people flexibility on how they manage their working day, whether that’s in the office or working remotely. For example, you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable, you can email us confidentially at [email protected] to let us know how we can support you.

Diversity, Equity & Inclusion at OMG

At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We are committed to providing a truly inclusive environment that reflects today’s society, where everyone is able to bring their true selves to work, and where diverse voices and backgrounds are valued, heard, and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on https://omnicommediagroup.com/recruitment-privacy-notices/. 

Skills Required

  • Experience planning and activating programmatic and direct digital campaigns
  • Hands-on experience with primary DSPs (DV360, The Trade Desk)
  • Proven experience managing and developing a digital performance team
  • Strong knowledge of the digital landscape and industry/proprietary activation tools
  • Ability to monitor spend, pacing and results and execute robust optimisations
  • Stakeholder management and cross-team collaboration skills
  • Excellent organisation, time management, and attention to detail
  • Experience delivering insight-driven campaign summaries and recommendations

Omnicom Media Group UK Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Omnicom Media Group UK and has not been reviewed or approved by Omnicom Media Group UK.

  • Leave & Time Off Breadth Leave allowances include 27 days’ annual leave plus a birthday day and options to trade holiday. Additional “summer Fridays/recharge days” help widen time‑off options.
  • Flexible Benefits Hybrid working with a typical three‑days‑in/two‑days‑remote pattern and defined core hours supports flexibility. Work‑from‑anywhere allowances and 2–3 WFH days are also referenced in the UK context.
  • Healthcare Strength Private medical insurance, life assurance, and an Employee Assistance Programme are part of the core package. Mental wellbeing support, trained Mental Health First Aiders, and a subsidised gym further reinforce health coverage.

Omnicom Media Group UK Insights

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The Company
London
3,786 Employees

What We Do

OMG UK delivers transformational experiences for consumers, clients and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, MG OMD, PHD and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences. We are enormously proud of our Agency and Network of the Year accolades, including most recently, PHD named Adweek’s Global Media Agency of the Year, MG OMD named Thinkbox TV Planning Agency of the Year, and OMG Unite named Media Agency of the Year at the Leadership and Diversity Awards. We are committed to providing a truly inclusive environment where everyone is able to bring their true selves to work, diverse voices and minority communities are valued, heard and well represented, and where everyone is able to thrive in a culture of equality, inclusion and fairness.

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