Programmatic Digital Associate (Hybrid)
Media Works is looking for a Programmatic Associate with 1-3 years’ experience. Media Works is a highly respected, fast paced, and energetic integrated marketing agency located in Baltimore, MD. The agency has been in the business for over 35 years, serving a diverse client list.
Position Summary: Media Works seeking a motivated and detail-oriented Programmatic Associate to join our dynamic media agency team. The ideal candidate will have 1-3 years of experience working with The Trade Desk and a strong understanding of programmatic advertising. You will play a key role in managing and optimizing programmatic campaigns, analyzing performance data, and ensuring delivery against client objectives.
Responsibilities:
- Assist in the setup, execution, and optimization of programmatic media campaigns across various platforms, primarily using The Trade Desk, ensuring accuracy in targeting, budget allocation, and pacing.
- Monitor campaign performance and provide actionable insights to improve results.
- Collaborate with account managers and clients to understand their goals and translate them into effective programmatic strategies.
- Conduct data analysis and reporting to track campaign effectiveness, analyze performance reports, highlight trends, insights and opportunities, communicating them to the client team.
- Budget Management. Track and manage media spend to ensure it aligns with the campaign budget and pacing objectives.
- Stay up-to-date with industry trends, technologies, and best practices in programmatic advertising.
Experience, Education, and Skills:
- Bachelor’s degree in Marketing, Advertising, or a related field
- 1-3 years of programmatic experience, Trade Desk experience preferred.
- Strong analytical skills and proficiency in data analysis tools.
- Be adaptable! Ability to prioritize and handle multiple tasks in a fast-paced work environment
- Experience with Microsoft Office Tools with proficiency in Microsoft Excel
- Excellent written and verbal communication skills
- Ability to work independently and on a team
- Strong attention to detail, being proactive, and approaching problems with a solutions oriented mindset.
Physical Requirements:
- Must be able to be in a stationary position for long periods of time.
- Must be able to operate computer keyboards
- Must be able to read computer screens.
Media Works is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We provide reasonable accommodation to individuals who have a disability and meet the skill, experience, education, and other job-related requirements of the role to allow the individual to perform the essential functions of the job.
Skills Required
- Bachelor's degree in Marketing, Advertising, or a related field
- 1-3 years of programmatic experience, Trade Desk experience preferred
- Strong analytical skills and proficiency in data analysis tools
- Experience with Microsoft Office Tools with proficiency in Microsoft Excel
- Excellent written and verbal communication skills
What We Do
Media Works is an integrated marketing agency with specialized capabilities in media research, planning and buying. Clients coast to coast count on us to make their messages work harder and smarter across all media: broadcast, digital, social, cable, direct response and any other channel that will deliver the right message to the right consumer at the right time. We’ve become one of the Mid-Atlantic region’s largest and most respected media marketing agencies because we believe that every dollar spent should produce results. Founded in 1989 and headquartered in Baltimore, MD, Media Works also has employees across the country. A woman-owned firm, Media Works is proud member of the 4A’s and was recently recognized as one of Baltimore’s top Women-Owned Businesses and one of Baltimore’s Most Social Companies. We work with clients in a variety of ways: Directly: We work with many clients directly to maximize the way their marketing budgets are spent. And, if they have an in-house creative team or a creative agency, we step in to handle the media. Partnering with Creative Agencies: We complement the talents of creative agencies to offer account and/or media services. We’ll handle the media while they handle the messaging! Outsourcing: If a client has a media team that is overloaded or recently won a piece of new business, but can’t ramp up fast enough, tap into our team of media specialists to complete your media project on time and on budget.
