Job Summary:
Mason Interactive is seeking a skilled Marketing Campaign Manager with specialized experience in programmatic advertising, particularly with The Trade Desk platform. This role requires a proactive individual who can analyze data trends and provide actionable insights to optimize our marketing campaigns and ensure they meet the strategic goals of our clients.
Key Responsibilities:
- Campaign Management: Launch, monitor, and optimize programmatic ad campaigns across various digital platforms, focusing on The Trade Desk.
- Data Analysis: Analyze campaign performance data to identify trends, forecast results, and provide actionable insights.
- Strategy Development: Collaborate with marketing teams to develop strategies that enhance campaign performance and drive conversions.
- Client Reporting: Prepare detailed reports and presentations for clients detailing campaign results, insights, and recommendations.
- Budget Management: Manage budgets and bid strategies to maximize ROI for clients.
- Innovation: Stay updated with the latest trends in programmatic advertising and technology to drive innovation within the team.
- Collaboration: Work closely with other departments to integrate programmatic strategies with broader marketing campaigns.
Required Skills and Qualifications:
- Bachelor’s degree in Marketing, Statistics, Computer Science, or a related field.
- At least 2 - 3 years of experience in digital marketing with a focus on programmatic advertising.
- Proficient in using The Trade Desk platform.
- Strong analytical skills and experience with statistical analysis and financial modeling.
- Excellent communication and presentation skills.
- Ability to work in a fast-paced, dynamic environment.
Preferred Qualifications:
- Certification in the Trade Desk platform.
- Experience in an agency setting.
Benefits:
- Competitive salary with 401K matching.
- Comprehensive health, dental, and vision insurance.
- Unlimited PTO, paid holidays, and flexibility with at least two in-office days per week.
- Opportunities for training during the initial 90-day period which requires more on-site presence.
Top Skills
What We Do
Mason is celebrating 1 billion dollars in ad budgets managed. Select clients include: AMAN Alexis Bittar S.C. Johnson Casio G-Shock Culinary Institute of America International Center of Photography Marimekko Dagne Dover University of Florida Rowan School The Chicago Insitute The Community Solution Edward Sexton Savile Row Klein Epstein Parker Bespoke Suits Oars and Alps Bennett Winch Tayst Pryor learning Vosges Chocolate The Gel Bottle Hampden Clothing Risewell Toothpaste Mason is a full service ad agency specializing in Performance Paid Media, Creative Production and Branding, CTV/OTT, SEO, and Lifecycle Marketing for DTC + EDU Brands since 2008. We provide growth-driven performance marketing services for clients in D2C, B2B, and higher education verticals. Depending on your needs, we can help you with a single digital service or a strategic mix of paid media, SEO, creative, lifecycle marketing, programmatic and media planning services. With cutting edge tools and proven tactics, our team of digital experts will grow your business, increase conversions, maximize ROI, and overall performance. As a Premier Google Partner, we are recognized in the top percentile of agencies worldwide. We see ourselves as an extension of your team and embrace close collaboration. Every partnership begins by identifying your short and long term goals and creating a result-driven growth plan, so you can get where you want to be.
