Programmatic Analyst (DV360)

Posted 13 Days Ago
Be an Early Applicant
Bogotá, Bogotá, D.C.
1-3 Years Experience
AdTech • Marketing Tech
The Role
The Programmatic Analyst is responsible for setting up and optimizing digital campaigns across various programmatic platforms, monitoring performance, and communicating strategies with internal stakeholders. The role requires attention to detail and the ability to provide recommendations based on campaign data.
Summary Generated by Built In

Company Description

Publicis Global Delivery is the talent powerhouse of Publicis Groupe, the largest global communications group. We make sure to hire, boost and develop the best people worldwide to deliver outstanding work for the most prominent clients within the Groupe. 

In LATAM, we are over 1,700 passionate employees that love to push boundaries and drive innovative solutions. If you are a risk-taker and love to develop intrepid ideas, PGD is the place for you. 

We Move People, and People Move Us!

Job Description

Publicis Global Delivery is looking for a Programmatic Analyst who has led digital campaigns for assigned advertisers. The candidate should have experience in billing support, setup, taxonomy creation, monitoring, optimization, and reporting for multiple programmatic platforms such as DV360, TTD, Verizon, Xandr, and MediaMath, among others.


The ideal candidate is independent and focused on quality and is eager to grow alongside the more than 5,000 employees of Publicis Global Delivery around the world. If you are passionate about digital transformation, cross-team communication, and the digital ecosystem.

DUTIES AND RESPONSIBILITIES:

  • Set up programmatic campaigns, within each required platform, following the guidelines.
  • Run status calls with internal stakeholders providing performance and pacing strategies.
  • Monitoring the health of your campaigns, and ongoing optimization efforts to meet campaign objectives (including daily management of campaign budgets, website conversions, bid management, and ad creative based on performance history and the client's objectives)
  • Ensuring the quality of deliverables and campaign setup within the programmatic media platforms.
  • Proactively makes suggestions and troubleshoots issues.
  • Report any issues that can spark within the operation promptly.
  • Deliver recommendations, execution & analysis of beta tests, new platforms, optimization strategies, and vendors.
  • Proactively identify growth opportunities and regularly communicate them to clients.

Qualifications

  • Communication skills
  • Attention to detail
  • Result oriented
  • Bachelor’s degree in marketing, Advertising, Communication, Business, or any relevant field.
  • Ideally at least 1-3 years of experience in programmatic media campaign management/optimization knowledge
  • English Level B2+ or Higher (is a must)
  • Strong knowledge of at least one programmatic media platform while showing a good understanding of the overall media landscape (DV360, TTD among other DSPs) (is a must)
  • MS Excel functions (Intermediate)
  • Strong knowledge in one of the following fields: Media planning, Media Buying, Creative strategy and/or Ads
  • Bidding Management Tools

Additional Information

  • Employee engagement activities and events
  • Technical trainings, soft skills development, technical certifications, access to online libraries and e-learning platforms
  • Prepaid medicine or 5 paid vacation days (in addition to those legally established)
  • Find your path Program
  • You will have a coach that will support and help you grow
  • Level up Program


Learn more about PGD

  • Instagram: https://www.instagram.com/pgd_latam/
  • Facebook: https://www.facebook.com/PGDLatam
  • Youtube: https://www.youtube.com/c/PublicisGlo...
  • LinkedIn: https://www.linkedin.com/company/pgd-...
  • Spotify: https://open.spotify.com/show/6ACB0wD...

Top Skills

Dv360
Ttd
The Company
HQ: Paris
45,929 Employees
On-site Workplace
Year Founded: 1926

What We Do

As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

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