Programmatic Advertising Manager (d/f/m)

Kleinanzeigen is the leading online classifieds market in Germany. An average of more than 50 million ads are available in numerous categories - from children's supplies to electronics to real estate. With more than 36 million users per month, Kleinanzeigen has the widest reach of all online selling platforms in the country. Most of the items traded on Kleinanzeigen are second-hand. In this way, users make an active contribution to sustainability. The Kleinanzeigen market allows companies the opportunity to easily offer their services online. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a leading global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen.

Kleinanzeigen is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.

What you’ll do ​& Who you are

We are looking for a passionate new team member to join us as a Programmatic Manager, Advertising (d/f/m).

This is a hybrid role, and our office is based in Berlin-Charlottenburg.

About the team:

Our team plays a central role in driving and optimizing revenue through programmatic advertising, with a strong commitment to sustainability. As a Programmatic Manager, you will report to the Advertising Revenue & Yield Management Team Lead, working closely with teams across the business to ensure that our programmatic sales strategy supports both business goals and sustainable practices. With your data-driven and creative mindset, you’ll help maximize the value of our advertising inventory.

What You’ll Do:

Advise External Partners and Internal Stakeholders on Programmatic Strategies

• Expand programmatic sales activities by activating and expanding your network of contacts within the programmatic space

• Provide guidance to external clients and agency partners and our teams, including Key Account Sales, Yield Management, and AdTech, on programmatic topics, having sustainability in mind.

Develop and Optimize Sustainable Programmatic Products

• Supporting our Ad Product Team you help to build and evolve Programmatic Direct products that focus on the needs of clients and their agencies, while integrating sustainable practices into product development.

Campaign Setup, Monitoring, and Reporting with Sustainability Metrics

• Oversee the operational tasks involved in the setup, monitoring, and reporting of programmatic direct campaigns across multiple SSPs (Supply-Side Platforms), ensuring campaigns align with sustainable business practices and environmental goals.

• Support the need of programmatic campaigns being optimized not only for performance but also for environmental impact, recommending strategies that minimize energy usage and support green advertising initiatives.

• Support the implementation of sustainability tracking within campaign performance reports

Market Analysis for Responsible Advertising Trends

• Monitor market trends in programmatic advertising and digital Marketing, identifying and integrating sustainability-related trends into the development of new offerings.

• Leverage insights to ensure the company stays at the forefront of sustainable advertising practices

Who you are:

• 4-5+ years Experience in Programmatic Advertising in media buying (on the client/agency side) or sales (publisher side), with a strong interest in sustainability.

• Expertise of relevant systems: SSP, DSP, and DMP, with an interest in how to integrate sustainability principles into these platforms and practices.

• A proactive work style combined with creativity and a passion for implementing sustainable solutions in programmatic advertising.

• Confidence in presenting in both German and English, with a customer-centric mindset that includes understanding the growing demand for sustainable advertising solutions.

• A keen interest in the evolving trends in digital marketing.

Benefits

Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits: 

• An attractive Base Salary 💸

• Participation in our Short-Term Incentive plan (annual bonus) 🏆

• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon🌛well why not! just make sure you have internet connection! 🌍

• A 24/7 Employee Assistance Program for you and your family, because we care ❤️‍

• Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow 🌱 

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters! ✨

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.