We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
***Proficiency in spoken and written English at an advanced level is required for this role.
A day in the life:
- As the Programmatic Ad Ops Specialist, you are responsible for supporting the execution and performance of programmatic within your book of business, working hand-in-hand with the lead Strategist on their accounts. You are an attentive learner, eager to problem solve and hungry to grow your technical, strategic, and analytical skills. You have great communication skills and collaborate well with your lead Strategists. You are known for your reliability, and attention to detail resulting in high-quality work delivered on time. You are actively involved in supporting trafficking, reporting, optimizations, and execution of programmatic deliverables. You are a self-starter when it comes to your responsibilities, and manage your workflow efficiently and effectively
Responsibilities:
- Strong understanding and ability to execute ad operations including ad serving, programmatic buying, dynamic creative, & measurement/attribution
- Comfortable creating campaigns within ad servers and DSPs based on approved plan and specs
- Provide support to the team in handling department operations, such as pixel creation, Q/A, optimization implementation, A/B test set ups, pacing and reporting setup, billing/invoice tracking + pacing, and deliverable tracking
- Work closely with traders and strategists to execute programmatic strategies effectively
- Assist and collaborate with team to ensure and resolve delivery and implementation of tags, and troubleshooting of any issues
- Assist in the creation and onboarding of new programmatic accounts and campaigns within ad servers and DSPsData Integration
- Collaborate with the marketing and analytics teams to integrate reporting APIs and ingest daily campaign data
- Actively monitor campaign Key Performance Indicators (KPIs) through reporting tools
- Regularly deliver campaign insights and analysis to the lead strategist on a weekly basis
- Supporting strategists with aggregating reporting and data
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Role Requirements:
- 1-2 years’ experience in an ad operations role at an ad tech company, agency or equivalent
- Strong understanding and hands-on-key experience using ad tech tools and platforms, including ad servers (CM360), DSPs (Trade Desk, Adelphic, DV360), ad verification tools, and ad trafficking systems
- Understanding of campaigns across various programmatic channels, including mobile, display, video, OTT, CTV, DOOH and audio
- General knowledge in data analysis and the ability to set up reports, interpret campaign performance metrics, optimize campaigns, and recommend data-driven decisions
- Proficiency in the use of technology and workflow tools like Google Docs, Google Sheets, and the Microsoft Office suite (Word, Excel, PowerPoint, etc.)
- Excellent communication and collaboration skills to work effectively with cross-functional teams, clients, and vendors
- Strong attention to detail in setting up, monitoring, and managing programmatic campaigns
- Effective organizational skills to manage multiple campaigns and priorities simultaneously
Key Performance Indicators (KPIs)
- Below 10% Client Churn Rate.
- Range of the number of accounts (6-8).
- Achieve client spend thresholds and meet or exceed industry performance benchmarks by at least 95%.
- 100% completion on client deliverables.
Most Important Things (MITs)
- Ad operations, production, and completion of tasks on time based on deadlines set by team/client.
- Understanding the client’s business model and desired outcomes in order to align with the strategy of the account.
- Paid Advertising account performance and health of the account.
- Client retention, sentiment and growth.
Benefits & Perks:
- Base salary + commission opportunities
- Medical Bonus
- 15 paid vacation days (PTO) per year
- Fully flex work environment: full-remote, in-office, or hybrid
- Employee Assistance Program (EAP)
- 17 observed Colombian national holidays + 2 mental health recharge days per year
- Legal benefits like Prima, Cesantias
- Paid Social Security
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.
What We Do
Power Digital is a data-driven, ROI-focused marketing agency. Our team consists of highly specialized marketing professionals who are proven at the large agency level and are experts in their fields. Our mission is to move away from the standardized "one size fits all" marketing approach and deliver customized solutions with measurable results.
Just like your business is unique, our digital strategy for you will be too. Our team understands that every business company has different analytics goals in mind and that different routes must be taken to accomplish them. We provide online marketing services & campaigns tailored to your business objectives and specific audience.
Transparency and collaboration are very important to us. We want to be more than just an agency. We want to become an extension of our clients’ marketing teams, delivering online marketing solutions both parties can be proud of. And how can we be an extension if we aren’t connecting and reviewing projects every week? Email updates are nice, but nothing beats hearing the inflection in a client’s voice when we share the good news. It is for this reason that we connect with our clients every single week. You can rest assured knowing that your brand is always on our mind when we’re providing online digital marketing services.
We understand that digital marketing has never been more competitive, which is why we stick to what we have always focused on: driving ROI. How do we do this? We help you connect with the right customers through our internet marketing services. Whether through social media or search engine optimization, we work to increase your brand's online presence in a meaningful way.
One of the reasons we're so confident in our ability to deliver amazing results is that we have experts in each key digital channel. From SEO and PPC to social media and PR, we work together to ensure our clients see the best results of each campaign. For us, efficiency and results are the names of the game.
