Programmatic Account Manager

Reposted 15 Days Ago
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New York, NY
In-Office
Mid level
Consumer Web • Digital Media
Home to America’s Most Trusted TV News Network.
The Role
Manage and grow key programmatic and pre-empt accounts, ensure client satisfaction, analyze campaign performance, and collaborate cross-functionally.
Summary Generated by Built In
Company Description

Working at The Weather Company

We are The Weather Company, and our name speaks for itself. We are a company focused entirely on the weather,and we’re proud to say we reach two-thirds of all U.S. adults through a media portfolio that includes The Weather Channel, weather.com and our mobile applications –Weather Services International, and Weather Underground.
 
Our goal is to provide the world’s best weather, powered by the best possible data. Of course, we can’t actually control the weather, but the information we gather from the largest collection of worldwide forecast data, our state-of-the-art forecast technologies, and the industry’s best forecast modeling allows us to accurately predict the weather for people all over the country—and the world. The Weather Channel is the most widely distributed cable network and the most trusted news network in America. On the digital side, our online properties reach 60 million unique Web consumers each month, 32 million of those via weather.com and our mobile apps. In fact, TWC is the 2nd most popular app for iPads, and the 7th most downloaded app on iPhones.
 
We are recognized as the world’s leading meteorological information resource for businesses across the aviation, energy, insurance and utility industries. These statistics say a lot about the quality of our reporting, research, the accuracy of our data, and the talent within our Company.

We’re always looking for new talent to keep us on top—like someone incredible to fill the job listed here.

Job Description

Manage and grow a roster of key programmatic and pre-empt accounts by offering outstanding service and strategic recommendations.

Essential Duties and Responsibilities 

  • Responsible for all new preferred deals and pre-empt partners as well as relationship management of existing deals and clients. 
  • Work closely with the programmatic yield and operations team to rapidly onboard new customers. 
  • Build, maintain and manage relationships with Agencies, Trading Desks, DSPs, networks, and all demand sources. 
  • Assist in creation of persuasive sales presentations on programmatic media using market trends, case studies and TWC products
  • Work cross-functionally with operations and yield teams to set up campaigns for success
  • Manage successful client deployments and ensure ongoing high client satisfaction; and renewal for recurring and incremental business.
  • Analyze performance of campaigns and think of ways to increase spend.

Qualifications

 Desired Skills & Experience

  • Proven track record of growing accounts by forging a strong relationship with clients, understanding their objectives and recommending best strategies. 
  • Effective time management skills – ability to prioritize and meet deadlines.
  • Expertise in working with SSPs, RTB, DSPs, ad exchanges, aggregators, ad servers, and other optimization platforms is a plus.
  • Experience managing CPA, CPC, and CPM marketing campaigns.
  • Solid experience in Excel and MS Office, including pivot tables, chart-making, and manipulation of large data sets.
  • Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced start-up environment.
  • Eagerness to work in a dynamic environment that will be rapidly changing.
  • Willingness to do whatever it takes to get the job done.
  • Professional demeanor. Strong oral and written communication skills.
  • 2-4 years’ experience in digital advertising, with at least 1-2 years in programmatic media at a major publisher, agency or programmatic technology company.
  • BS or BA required & advanced degree desirable.

Additional Information

To be considered you must apply online at  careers.weather.com 

http://careers.weather.com/job/New-York-Programmatic-Account-Manager-NY/254023600/

Top Skills

Ad Exchanges
Dsps
Excel
MS Office
Ssps
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The Company
Atlanta, GA
824 Employees

What We Do

For more than 30 years, The Weather Channel television network has inspired viewers to explore, investigate and appreciate the experience of weather in all its forms. One of the most widely distributed cable networks, The Weather Channel is the leader in severe weather coverage, providing the most comprehensive coverage of any media outlet, and with trusted meteorologists who analyze, forecast and report the weather - its expertise is unrivaled.

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