Are you a passionate innovator looking to harness the power of technology to do more good? You've come to the right place. At Bonterra, our purpose is to power those who power social impact. To that end, we serve the people who make social good possible-the doers behind the scenes across nonprofits, public agencies, corporations, philanthropic organizations, and foundations.
As the second-largest and fastest-growing social good software company in the world, Bonterra brings together leading solutions from CyberGrants, EveryAction, Network for Good, Social Solutions, and their respective entities. By bringing our intuitive technology and expertise together, Bonterra will enable unprecedented connectivity between social good organizations and their community of supporters and constituents. This will reshape philanthropic giving, empower digital transformation, and bring the social good sector the technology it needs to accelerate lasting social change.
The Program Director is responsible for the strategic planning, promotion, and execution of all go-to-market campaigns by identifying and understanding what our customers want and designing programs that promote our offerings so that we best communicate how we meet their needs. The ideal candidate will have both strong marketing experience with a comprehensive knowledge of demand generation, product marketing, paid media, and digital marketing, as well as deep industry expertise. This role will be supporting our nonprofit markets, and this individual will be a key leader in the Commercial Team, helping to accomplish business goals through marketing strategy, and will report to the SVP GTM Programs.
Responsibilities
Manage the development of all marketing strategies and go-to-market programs to drive growth.

• Design the market segment (nonprofit) program plan inclusive of program goals, KPIs, and campaign themes aligned to the buyer journey.
• Define the investment strategy and monitor return by audience and channel
• Consolidate stakeholder inputs and market trends into actionable marketing strategies designed to increase market share or acquire new growth.
• Analyze and interpret data to draw conclusions around performance and define recommendation plans for increasing results.
• Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team.

Become our internal expert on the market audience.

• Draw on experience and market knowledge to contribute to campaign and asset development, event strategy, speaking opportunities, and internal enablement programs.
• Monitor industry trends and be an advocate for our customer segment by advising on opportunities in the market as well as potential gaps.
• Review and define recommendations for overall messaging strategies, thought leadership, and campaign themes.

Maintain strong inter- and intra- departmental relations.

• Work closely with sales and marketing leaders to solicit continual input and analyze performance to develop and optimize GTM strategies and campaigns.

• Work closely with the VP of Sales and VP of Brand to identify short- and long-term plans to build brand awareness and positive sentiment in the nonprofit segment.
• Be an active participant on cross-functional leadership teams and influence overall strategy to drive business performance.

Qualifications

• 10+ years in product marketing, digital marketing, marketing strategy, or related role
• Team oriented, collaborative, diplomatic, and flexible, with excellent presentation skills, including strong verbal and writing capabilities.
• Preferred understanding of the nonprofit space or marketing experience for a technology organization in the nonprofit space.

Compensation
The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and in addition to benefits this role may be eligible for discretionary bonuses/incentives, and equity.
US base salary range: $113,400 - $204,200
Our Culture:
Our team is made up of industry experts and advocates who are 100% committed to supporting the doers of social good. We are currently undergoing an effort to create the vision and values that embody our collective organization and embrace the individuals who make up our community.
Our comprehensive and competitive benefits include:

• Generous Flexible Time Off (FTO) Policy
• Equity for ALL regular, full-time employees from individual contributors to management - share in our success!
• Up to 15 paid company holidays including some commemorating social justice events and self-care
• Paid volunteer time
• Resources for savings and investments
• Paid parental leave
• Paid sick leave
• Health, vision, dental, and life insurance with additional access to health and wellness programs.
• Opportunities to learn, develop, network, and connect

We are committed to being an equal opportunity employer and evaluate qualified applicants without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, diversity of thought and any other characteristic protected by applicable law.