Position Overview
Beasley Media Group Las Vegas is seeking a dynamic, creative, and results-driven Program Director for KOAS Máxima 105.7, our Spanish-language radio station serving the vibrant and growing Hispanic community in Southern Nevada.
The ideal candidate is a passionate radio programmer who understands Hispanic culture, music, and audience engagement, with the ability to build compelling on-air and digital content that connects with listeners and drives ratings and revenue.
This position will oversee all aspects of KOAS programming, talent development, music strategy, promotions, and community engagement. Additionally, the Program Director will play a key leadership role in managing Máxima's Spanish-language broadcasts of the Vegas Golden Knights (VGK), helping expand the team's connection with Hispanic fans throughout Las Vegas.
Key Responsibilities
Programming & Content Strategy
Lead the overall programming strategy, sound, and brand identity of KOAS Máxima.
Manage daily programming operations, music scheduling, imaging, production, and on-air execution.
Develop engaging content that reflects the interests, culture, and lifestyle of Las Vegas's Hispanic audience.
Monitor ratings, audience trends, competitive stations, and listener research to identify opportunities for growth.
Ensure consistency in station branding, positioning, and programming quality across broadcast, streaming, and digital platforms.
Collaborate with the promotions, digital, and sales departments to develop creative programming initiatives and revenue opportunities.
Talent Management & Development
Recruit, coach, schedule, and develop on-air personalities and programming staff.
Provide regular feedback and direction to improve talent performance and audience engagement.
Oversee airchecks, show preparation, content development, and talent accountability.
Foster a collaborative, creative, and high-performance programming environment.
Vegas Golden Knights – Spanish Broadcast Management
Oversee the programming and operational execution of the Vegas Golden Knights' Spanish-language radio broadcasts on KOAS Máxima.
Coordinate with the VGK organization, Spanish-language play-by-play talent, producers, board operators, and station operations to ensure seamless execution of game broadcasts.
Manage broadcast schedules, pregame and postgame programming, game-day logistics, and technical coordination.
Work closely with the Spanish broadcast talent to develop compelling hockey-related content that connects with Hispanic listeners and builds the VGK fan base.
Collaborate with the sales team to ensure proper execution of sponsorship commitments, in-game features, commercial inventory, and branded content.
Identify opportunities to expand VGK programming through interviews, promotional appearances, social media, community events, and special features.
Maintain strong communication with the VGK organization and internal departments to ensure broadcast quality and partnership success.
Promotions, Digital & Community Engagement
Work with the promotions team to develop station events, contests, and community initiatives that strengthen Máxima's connection with Hispanic audiences.
Oversee the station's digital content strategy in collaboration with the digital team, including streaming, social media, video, and audience engagement.
Build relationships with local Hispanic organizations, businesses, entertainers, and community leaders.
Identify opportunities for station visibility at concerts, cultural celebrations, sporting events, and community activities.
Partner with the sales department to develop creative, integrated sponsorship opportunities that deliver value to advertisers while maintaining programming integrity.
Operations & Compliance
Ensure station programming complies with FCC regulations and company policies.
Oversee programming schedules, commercial execution, and coordination with traffic and engineering.
Manage programming resources, staffing schedules, and departmental budgets.
Maintain high standards for broadcast quality, operational efficiency, and brand consistency.
Qualifications
Minimum 3–5 years of radio programming experience, preferably in Spanish-language or Hispanic-targeted formats.
Previous experience as a Program Director, Assistant Program Director, Music Director, or comparable programming leadership role preferred.
Fluency in Spanish and English required, with strong written and verbal communication skills in both languages.
Deep understanding of Hispanic music, culture, audience preferences, and the Las Vegas marketplace.
Experience with music scheduling, automation, audio production, and broadcast programming systems.
Strong leadership, organizational, communication, and talent development skills.
Ability to collaborate effectively with sales, promotions, digital, engineering, and corporate leadership.
Experience with sports broadcasting, live events, or play-by-play production is a plus.
Strong understanding of social media, streaming, and digital audience engagement.
Flexibility to work evenings, weekends, and special events, including Vegas Golden Knights game broadcasts, as needed.
What We're Looking For
We're looking for more than a traditional Program Director. We want a creative leader who understands the power of local radio, embraces the energy and diversity of Las Vegas, and knows how to connect with Hispanic audiences through great music, engaging personalities, community involvement, and compelling content.
With Máxima's Spanish-language Vegas Golden Knights broadcasts, this role offers a unique opportunity to help grow the station's audience, strengthen its community presence, and build one of the market's most exciting Spanish-language media brands.
About Beasley Media Group
Beasley Media Group is a leading multiplatform media company delivering engaging content and innovative advertising solutions through its radio stations, digital platforms, and community partnerships.
Location: Las Vegas, Nevada
Position: Full-Time
Department: Programming
Company: Beasley Media Group
Equal Employment Opportunity: Beasley Media Group is an Equal Opportunity Employer committed to creating a diverse and inclusive workplace.
Skills Required
- Minimum 3-5 years of radio programming experience, preferably in Spanish-language or Hispanic-targeted formats
- Previous experience as a Program Director, Assistant Program Director, Music Director, or comparable programming leadership role
- Fluency in Spanish and English
- Strong written and verbal communication skills in Spanish and English
- Deep understanding of Hispanic music, culture, audience preferences, and the Las Vegas marketplace
- Experience with music scheduling, automation, audio production, and broadcast programming systems
- Strong leadership, organizational, communication, and talent development skills
- Ability to collaborate with sales, promotions, digital, engineering, and corporate leadership
- Experience with sports broadcasting, live events, or play-by-play production
- Strong understanding of social media, streaming, and digital audience engagement
- Flexibility to work evenings, weekends, and special events, including Vegas Golden Knights broadcasts
What We Do
Beasley Media Group, Inc. is a subsidiary of Beasley Broadcast Group, Inc. (NASDAQ: BBGI), which was founded in 1961 by George G. Beasley. Today, Beasley Broadcast Group owns and operates 69 stations (50 FM and 19 AM) in 16 large-and mid-size markets in the United States. Approximately 20.1 million consumers listen to Beasley radio stations weekly over-the-air, online and on smartphones and tablets and millions regularly engage with the Company’s brands and personalities through digital platforms such as Facebook, Twitter, text, apps and email. For more information, visit www.bbgi.com.
