Principal Product Manager, Growth

About Us

We Make Knowledge Worth More.

Kajabi is an incredible place to work (if we do say so ourselves). We call our customers our Heroes because they are. We celebrate and support every one of them working to create a thriving business based on what they know and share with the world.

With our robust product features, Heroes have a single ecosystem in which they can publish, market, and sell online courses, membership sites, communities, and other digital products. Tens of thousands of entrepreneurs rely on Kajabi to build and manage their online businesses, and we are proud to have enabled these entrepreneurs to generate over $4.1 billion in sales from nearly 50 million customers to date.  Kajabi is at another inflection point. With over $100 million in revenue and a significant round of funding that values the company at more than $2 billion, we are writing the next chapter in our journey to build a great, enduring company that redefines the knowledge economy. 

Learn more at www.kajabi.com.

Principal Product Manager, Growth 

The Principal Product Manager, Growth will think of the Hero journey all the way from pre-signup to retaining them on the platform and how the different growth loops power the business. This position reports to the Head of Growth. 

We are looking for a creative, data-driven growth practitioner that can think outside the box, execute fast, and grow our business globally. Your responsibilities will focus on conversion (both from traffic to trial and trial to paid), onboarding, and retention. The ideal candidate has experience owning aggressive growth targets, synthesizing data (both qualitative and quantitative) into insights, optimizing engagement channels, and experimenting across the funnel to achieve the highest impact on their growth goals. You will develop, deploy and scale global products and programs with dedicated resourcing and support from a wide array of cross-functional groups (Customer Success, Design, Engineering, and Data Analytics).

The Impact you will make

• Identify and build products and programs that improve conversion (both on traffic and trialers), and customer retention
• Oversee website testing and programs to drive conversion, in-app onboarding experiences to drive activation, and help customer reach the Aha! moment to drive retention
• Partner cross-functionally with internal teams to drive measurable results
• Scope and implement best practice analytics for web and mobile products, gather and interpret qualitative and quantitative data to inform decision

Attributes for Success

• 7+ years of relevant experience driving product led growth  
• Successful track record of defining, building, and launching growth products 
• Ability to use data and customer feedback to prioritize resources and quantify impacts
• Excellent written communication skills with the ability to present a document to both technical and non-technical leadership
• Ambitious self-starter who can identify, prioritize, and complete work with little to no direction from leadership

Kajabi Team Benefits Package

• Company paid premiums for medical, dental and vision insurance for self and family
• Company sponsored HSA account
• Company 401K, 100% match up-to 6% of employee contributions 
• Flexible vacation policy
• Telecommuting 
• Educational Allowances
• Fitness incentives package
• Company funded mental health resources
• Wellness perks

Pay range

$172,000—$229,000 + equity + bonus

How To Apply

Sound like a good fit for you? Click apply, below!

• Links - Send along any links that best showcase your experience, i.e. your portfolio, LinkedIn, blog posts, other writing samples, etc.

Kajabi LLC  is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, disability, age, veteran status, or any other basis protected by applicable law. #LI-Remote