Lead Product Manager (Master Data Management)
DMED Ad Platforms is responsible for delivering global advertising technology solutions for Disney’s Linear and Addressable channels, brands and streaming services. With unmatched scale, premium content and innovative capabilities, DMED Ad Platforms is a market leader in advertising. We build and maintain proprietary technology, ranging from ad serving and ad delivery, campaign management, reporting as well as all the integrations internal and external that come with evolving and maintaining a best-in-class video advertising business.
As a Lead Product Manager, within the Ad Platform technology team at DMED, you will be a part of the team redefining TV advertising. You will be responsible for leading a team of Product Managers to establish product vision, strategy and drive execution to establish the future of The Walt Disney Company’s advertising data needs. The right person for this role can identify business value, solve complex problems, concisely articulate solutions to technical and non-technical stakeholders and ultimately drive results. If you are someone who can drive strategy, create data driven experiences and brings a passion for building the future of advertising technology, at a fast pace, this is a great role for you.
Responsibilities :
- Execute on product strategy in the selection of a Master Data Management Platform among internal and external options
- Identify and order use cases for record types in need of mastery
- Drive definition of business rules for the automation of matching and survivorship
- Identify KPIs for MDM program
- Partner with stakeholders in Ad Sales organization to charter data governance organization capable of sustaining data stewardship according to KPIs
- Drive implementation of MDM solution realizing the program KPIs
- Responsible for product prioritization, including value identification, cost savings and progress against the broader business strategy, within your specific area
- Contribute to product roadmap ownership areas and drive delivery of MDM initiatives, aligning stakeholders and driving results
- Maintain expected standards across the team for product specifications, backlog health, and consumable user stories for engineering partners
- Product owner for a Scrum team by participating agile ceremonies, responsible for prioritization, backlog refinement, and feature definition
- Hold a deep compassion for our users, and creatively tackle problems with a viewer-first mentality
- Support evaluation and recommend investments to maximize the financial results of the product portfolio
- Collaborate with other product managers to drive innovation in platform services including targeting, measurements, operational data store and BI
- Enumerate and identify clear business critical metrics for setting annualized objectives and partnering with GTM and financial planning to meet them
- Partner with the Platform Operations team to optimize the ongoing health and financial viability of our product line
Partner with Engineering organization to execute against the product roadmap, delivering on the needs of the business
Basic Qualifications :
- Experience implementing a formal Master Data Management platform in a large organization
- 7+ years of product management experience, highly preferred from established technology or digital media company
- Strong knowledge for data, analytics and enablement of online platforms or service including expertise with SQL and various data governance tools such as Informatica DQ, Collibra, Attacama, Semarchy
- Understanding of how sales organizations operate and function in media organizations
- Proven experience and success in a product role with the ability to demonstrate a record of success
- Ability to interact with a diverse set of tech and non-tech partners
- Ability to influence, collaborate, and deliver solutions in a sophisticated, always-changing environment
Excellent communication skills