The Role: Head of Product Growth
The Product Growth Lead is at the forefront of Chapter's mission, tackling one of the most significant challenges today: getting people to make their best health and financial decisions. You’ll have access to multiple data sources including consumer behavior analytics, user research, and experiment performance to maximize conversion rate, retention rate, and customer lifetime value. Your work will have an immediate and tangible impact on the business and the lives of the people we serve. You will work cross-functionally with marketing, engineering, and design to rapidly execute and iterate.
The role requires a mix of analytical horsepower, relentless execution, and well-honed customer judgment. You will be responsible for delivering best-in-class experiences to acquire new users and convert them into loyal members, driving both user and business value while also building extensible platforms that grow a multi-product portfolio at scale.
What you'll do
- Drive complex, business-critical growth initiatives. Define vision, strategy, and roadmap that delivers a step-function change in how Americans understand, enroll in, and interact with Medicare.
- Define, understand, and improve key growth metrics throughout the funnel. You’ll own features and experiments end-to-end, including defining product specs, driving cross-functional execution, and making thoughtful product decisions along the way.
- Lead and guide product direction for a top of funnel products, including landing pages, calculators, content, and other owned experiences.
- Work with the engineering team to implement and iterate on these product experiences.
- Architect, articulate, and execute against the strategy for delivering impactful business outcomes using product-led growth best practices
- Build a portfolio of experiments and multi-cycle strategy. You are as comfortable white boarding a completely new experience as you are optimizing an existing flow.
What you'll need to be successful
- 4+ years delivering product in product management or product growth functions, preferably in direct-to-consumer contexts.
- Experience with A/B testing and optimization on landing pages and funnels
- Deep understanding of acquisition KPIs and complex funnels
- A clear understanding of LTV/CAC
- Deeply understand how your products work and how to measure short- and long-term success. You know every step of the user funnel. You can design, run, and interpret experiments and A/B tests.
- A strong sense of empathy for users and the ability to uncover their psychological barriers Excellent collaboration skill
Why We Exist
Every morning, 10,000 Americans wake up and begin their first day of retirement. Chapter is re-inventing the way that Americans transition into retirement, starting with Medicare.
For most people, Medicare is boring, bureaucratic, and confusing. But it's important. If people wait too long to choose coverage, they risk life-time penalties from Uncle Sam, may need to undergo medical underwriting, or may pay out-of-pocket for 20%+ of medical costs plus prescriptions and most costs of dental, vision, and hearing.
What We Do
Our team and technology help retirees to navigate Medicare, including when and how to sign up, what specific coverage to choose, and how to maximize the benefits from their coverage.
Chapter has built industry-leading technology to help retirees save thousands of dollars on their healthcare. Our promise is simple: we want people to improve their health coverage while reducing what they pay for it.
How? Our platform searches every Medicare option available nationwide, while others search only a subset of plans, which is the norm in the Medicare market.
This full search is why we find savings and benefits that others miss.
Our Team
Our team is high-integrity and high-horsepower with a big heart. We are software engineers, illustrators, lawyers, and former management consultants. We have worked at organizations including Palantir, Axios, Latch, and McKinsey.
We are an equal-opportunity workplace. We are deeply committed to building an inclusive workplace for people of all races, ages, gender identities, sexual orientations, religions, and ethnicities.
We are an equal-opportunity workplace. We are deeply committed to building an inclusive workplace for people of all races, ages, gender identities, sexual orientations, religions, and ethnicities.
