Digital Product Manager, Post-Login Sales & Marketing at Citi (Dallas, TX)

| Dallas-Fort Worth, TX
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The US Consumer Digital (USCD) organization oversees the digital products and client experiences across Citi's Global Consumer Bank (GCB) in the US. At the heart of everything that we do in USCD is a relentless focus on customer centricity, taking a singular view of customers across GCB's businesses. We are an empowered organization that moves fast to continuously improve our customers' digital experiences.

USCD is organized around Domains that are aligned to our customer missions. The Digital Channels & Ecosystems Domain interfaces with all other domains (Acquisition & Activation, Customer Engagement & Growth, Payments & Lending, Wealth Management, Operations & Service, etc.) in maintaining our digital channels - we own the foundation that other domains build upon. Our mission is to create an environment where work can happen in a distributed manner while feeling like a single, unified customer experience, across our core digital channels including Web ( pre- and post-login) and Mobile (iOS & Android). Our team drives the strategy across these channels and has overall responsibility for their success.

We are seeking a talented and imaginative individual who is passionate about creating best in class digital experiences to join the USCD Enable Domain team as a Product Manager focusing on our Post-Login Sales & Marketing Strategy across Web and Mobile. S/he will develop and implement net-new digital experiences to increase customer's awareness of Citi's full suite of products, drive self-navigated shopping and optimize marketing placements across pages and channels.

We are looking for a strategic professional with strong influence skills to lead the product management process from ideation through launch and production monitoring, keeping all stakeholders up to date and obtaining all necessary approvals for launch. This role is a recognized technical and customer experience authority within Citi's Digital team. Developed communication and diplomacy skills are required to guide, influence and convince various colleagues and stakeholders across Business and Tech.

  • Provide customer experience leadership as well as business leadership in a fast-paced environment
  • Accountable for end-to-end implementation of exceptional marketing strategy and customer facing experiences - this includes ideation, designing the end-to-end customer journey, gathering and grooming requirements, securing stakeholder buy in and Governance approvals and more.
  • Juggle multiple initiatives that are at different stages in the development lifecycle at a single time.
  • Analyze campaign performance metrics, conduct customer research, and run A/B tests to optimize impressions, click-through and conversion rates without negatively impacting customer experience and satisfaction.
  • Maintain the Product Roadmap with transparent prioritization criteria, clearly communicate goals, roles, responsibilities and desired outcomes, make appropriate tradeoffs to optimize time-to-market and roadshow with stakeholders early and often
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency. Interface with Legal, Compliance and Risk to protect both our business and our customer's interests
  • Team up with Digital, Marketing, Consumer Insights team and the Lines of Business to track usage and garner insights to feed back into roadmap prioritization

  • 6-10 years of experience, of them a minimum of 2-4 years of Digital Product Management experience
  • Strategic, results-driven leader who is passionate about designing best-in-class digital experiences and staying at the forefront of cutting edge technology in the Financial Services space
  • Experience leading Digital Marketing initiatives; familiarity with AEM and Pega - preferred but not required
  • Familiarity with the current state of Digital Marketing and future opportunities
  • Experience working with engineers and developers to understand what is technically possible, how to translate customer and business pain points into actionable tech requirements
  • Ability to communicate effectively with various Business stakeholders across Digital, Marketing, Decision Management, Operations, Governance and Tech

  • Bachelor's Degree (Business Management/Computer since/Engineering - preferred but not required)

Job Family Group:
Product Management and Development

Job Family:
Digital Product Management

Time Type:
Full time

Citi is an equal opportunity and affirmative action employer.

Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View the "EEO is the Law" poster. View the EEO is the Law Supplement.

View the EEO Policy Statement.

View the Pay Transparency Posting

Effective November 1, 2021, Citi requires that all successful applicants for positions located in the United States or Puerto Rico be fully vaccinated against COVID-19 as a condition of employment and provide proof of such vaccination prior to commencement of employment.
More Information on Citi
Citi operates in the Fintech industry. The company is located in New York, NY, New York, NY, Jacksonville, FL and Dallas, TX. Citi was founded in 2022. It has 223850 total employees. It offers perks and benefits such as Flexible Spending Account (FSA), Disability Insurance, Dental Benefits, Vision Benefits, Health Insurance Benefits and Life Insurance. To see all 916 open jobs at Citi, click here.
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