The Position

Associate Manager, Product Marketing - G2M Enablement 

What We Need

Kareo’s Product Marketing team plays an integral role in launching successful new products and features. The right candidate will help market and engage customers and prospects to acquire new customers and drive product adoption across our existing base.

We’re looking for a highly motivated, creative product marketer who can work in collaboration with cross-functional teams across the organization to develop and execute go-to-market strategies that fuel Kareo’s growth. 

The ideal candidate must have experience in creating and driving go-to-market initiatives, understanding customers, and crafting messaging and positioning that translate into powerful sales enablement. This candidate would also be taking a strategic approach to launches to equip our sales team with the right knowledge and tools that win new business. 

We’re a passionate team that believes in the power of modernizing healthcare for every patient. We’re looking for someone who not only wants to be part of a great team but who wants to change the future of healthcare as well

Your Area of Focus

• Collaborate with key stakeholders to coordinate product launches, assist with the go-to-market process, create and validate value propositions based on customer feedback to hit launch goals (build awareness, product adoption, grow sales, etc.)
• Develop in-depth knowledge of product and personas and create messaging & positioning
• Partner cross-functionally to develop sales enablement collateral and content that communicates the value of our products and differentiates us in the market; including presentations, FAQs, web content, and sales training
• Coordinate with Product Managers and Campaign Managers on scheduling and planning webinar series and content production that highlights product functionality and release features. 
• Plan and program key sales training, ‘lunch & learns’, and other G2M enablement events in conjunction with sales and support trainers 
• Support Product Marketing & Solutions Marketing team on cross-functional projects

Your Professional Qualifications

• BS/BA degree required.
• You have at least 5 years of experience in product or strategic marketing, and/or new product introduction programs 
• Ability to work in a regional organization where a significant amount of personal interaction is done remotely and through video conferences.
• You're a natural storyteller with a track record of crafting compelling messaging across different personas
• You thrive in a fast-paced, rapidly changing environment where launches happen often
• You have experience being "the glue" between product, design, sales, and marketing – with the ability to influence cross-functional priorities & decisions
• You have experience being a partner to the sales team/sales enablement and producing exceptional sales collateral
• You're a self-starter and reliable team player with the ability to deliver quality projects on time

Our Values

•  Passionate - Be Passionately Driven: We take pride in our work, inspire others to excel, and are dedicated to solving tough problems in healthcare. We hold ourselves to the highest standards. And we work with urgency because what we do matters.
•  Customer-Focused - Dedicated to Customer Success: Helping our customers succeed directs every action we take. We’re committed to helping their practices run smoother so their patients can thrive. We are solution-oriented and aligned with their needs.
•  Collaborative - Together We’re Better: Great teams are collaborative, selfless, hardworking, and dedicated. We are willing to do what it takes to get the job done so we can accomplish more together.
• Growing - Constant Growth: We strive to have a growth mindset in all we do. We reject the status quo. We take a unique approach and make every effort to bring clarity to a needlessly complex industry. We are creative problem solvers that believe in making things better.

Kareo is an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.