Product Strategy Lead

Posted Yesterday
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Southfield, MI, USA
In-Office
163K-203K Annually
Expert/Leader
Automotive • Manufacturing
The Role
Leads North American product strategy and commercialization for DENSO’s automotive technology portfolio. Develops market, customer, and competitor insights; identifies growth opportunities; aligns Sales, Engineering, R&D, Quality, Production, and global teams; advises leadership on portfolio investments, positioning, and partnerships; establishes strategic metrics; supports customer engagements and industry events; and guides cross-functional initiatives across electrification, thermal, electronics, safety, powertrain, mechatronics, and software.
Summary Generated by Built In

Lead the development and execution of integrated product strategies that connect DENSO’s technology portfolio with North American customer and market priorities. Serve as the principal liaison to the NA Product Sales Strategy team, ensuring alignment between regional and global commercialization efforts across Electrification, Thermal, Electronics, Safety, Powertrain, Mechatronics and Software domains. This role acts as a senior individual contributor responsible for guiding cross-functional strategy formulation, identifying high-impact growth opportunities, and enabling data-driven decision-making to expand DENSO’s competitive position in advanced mobility markets.


Essential Duties and Responsibilities:

  • Formulate and drive product-strategy frameworks that translate global technology and system solution roadmaps into actionable regional commercialization plans. 
  • Conduct in-depth market intelligence, customer, and competitor analyses to identify new business opportunities and emerging technology trends. 
  • Lead cross-functional strategy workshops with Sales, Engineering, R&D, and Corporate Planning to align business direction and resource priorities. Quality Assurance and Production Team to align global footprint and delivery allocation. 
  • Partner with global teams in Japan HQ and the U.S. Innovation Center to ensure integration of regional intelligence into global product-portfolio planning. 
  • Provide strategic recommendations to leadership on portfolio investments, product positioning, and partnership development. 
  • Represent DENSO in strategic customer engagements, trade shows, and industry events to strengthen customer relationships and brand positioning. 
  • Establish standardized tools and metrics for tracking market competitiveness, product performance, NA competitor market capability, and strategic outcomes. 
  • Support continuous improvement by mentoring peers on market-analysis methods and strategy development best practices.
  • Lead automotive supplier analysis and support competitor benchmarking to determine DENSO’s positioning strategy.

Requirements:

  • Bachelor’s degree in Business Administration, Marketing, Engineering, or a related analytical or technical field
  • 10+ Years of Related Experience with Progressive growth in product strategy, business development, or sales within OEM or Tier 1 automotive environments
  • Strong strategic-thinking and business-acumen skills with the ability to connect technology trends to commercial outcomes. 
  • Advanced analytical capability in market assessment, pricing, and value-based business modeling. 
  • Exceptional communication and influencing skills to engage executive-level stakeholders internally and externally. 
  • Proven ability to lead cross-functional initiatives in a matrix organization without direct authority. 
  • Deep understanding of the automotive ecosystem, including electrification, connected-vehicle, powertrain, mechatronics, and software-defined-vehicle trends. 
  • High proficiency in Microsoft Office, AI tools, and visualization software for strategy reporting and forecasting. 
  • Demonstrated ability to navigate ambiguity, set priorities, and drive progress on complex strategic programs.
  • Demonstrated Strategic Planning capability creating “0” to “1” initiatives by collaborating with divisional stakeholders and executives to maximize value.

Preferred Requirements:

  • Master’s degree, MBA or M.S. in Engineering Management / Technology Strategy
  • 12+ Years of Related Experience with direct experience managing multi-domain product portfolios (Electrification, Thermal, Electronics, Powertrain, Mechatronics, Software) and advising executive leadership on market and partnership strategies.

 

Benefits Summary:

  • Medical, Dental, Vision, Prescription Drug plans 
  • 401K with 4% Company Match
  • Vacation/PTO and 13 paid Holidays 
  • Bonus Program 
  • FSA/HSA and Dependent Care Programs
  • Company provided Life, Disability, ADD and Business Travel Insurance
  • Various No Cost Wellness & Chronic Condition Management Programs
  • Various Optional Insurance programs such as legal, identity theft, critical illness, etc.
  • Tuition Reimbursement 
  • Career Development and Ongoing Training 
  • Employee Assistance Program 
  • Employee Spotlight and Recognition Program 
  • Volunteer Opportunities 
  • Onsite Fitness Center (vary by location)
  • Cafeteria and food markets (vary by location) 
  • Onsite Health Clinic and Pharmacy (vary by location)

  

Candidates residing 50+ miles from the work location are eligible for relocation assistance. 

Annual Salary: $162,500 - $203,000


Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


This job description reflects DENSO North America assignment of essential functions; and nothing within this job description restricts DENSO's right to assign or reassign duties and responsibilities to this job at any time.

Responsibilities
  • Generate and coordinate product strategies for North American customers, acting as the primary point of contact for the Product Sales Strategy team.
  • Establish DENSO's leadership in high-tech automotive components, subsystems, and systems development.
  • Collaborate with DENSO teams in North America and Japan to achieve strategic market goals.
  • Engage with DENSO Business Units and Route Sales teams across North America, Europe, and Japan.
  • Coordinate commercial and technical activities with Green and PoM Business Units and Route Sales teams.
  • Attend automotive trade shows and events in the USA to build customer relationships.
  • Travel to Europe and Japan for internal conferences, exhibitions, project support, and HQ visits.
  • Regularly report on plans and activities to senior staff in North America and Japan.
  • Identify and prioritize DENSO product opportunities for North American OEMs.
  • Lead and develop DENSO's strategy and commercialization efforts in key areas such as Electrification, Thermal, Electronics, Safety, and Software.
Qualifications
  • 5-10 years of experience in OEM or Tier 1 sales, strategy, or engineering.
  • Proven track record of bringing strategic initiatives to market, with a clear understanding of market needs and company opportunities.
  • Excellent written and oral communication skills for complex material.
  • Entrepreneurial mindset with tenacity, able to multitask in a fast-paced environment.
  • Mentoring mindset with a history of building successful organizations and individuals.
  • Technical expertise in the Automotive market, including experience with technology ecosystems.
  • Bachelor's degree required, with a preference for a master's degree in business or technology.
  • Knowledge of the North American automotive industry.
  • Strong customer relations and lead generation experience for strategy projects.
  • Excellent presentation skills and commercial acumen.

Skills Required

  • Bachelor’s degree in Business Administration, Marketing, Engineering, or a related analytical or technical field
  • 10+ years of related experience with progressive growth in product strategy, business development, or sales within OEM or Tier 1 automotive environments
  • Strong strategic thinking and business acumen connecting technology trends to commercial outcomes
  • Advanced analytical capability in market assessment, pricing, and value-based business modeling
  • Exceptional communication and influencing skills with executive-level stakeholders
  • Experience leading cross-functional initiatives in a matrix organization without direct authority
  • Deep understanding of automotive electrification, connected vehicles, powertrain, mechatronics, and software-defined vehicle trends
  • High proficiency in Microsoft Office, AI tools, and visualization software
  • Ability to navigate ambiguity, set priorities, and drive complex strategic programs
  • Strategic planning experience creating 0-to-1 initiatives with divisional stakeholders and executives
  • Master’s degree, MBA, or M.S. in Engineering Management or Technology Strategy
  • 12+ years of related experience managing multidomain product portfolios and advising executive leadership
  • Experience in OEM or Tier 1 automotive sales, strategy, or engineering
  • Track record of bringing strategic initiatives to market
  • Excellent written, oral, and presentation skills
  • Entrepreneurial mindset, tenacity, and ability to multitask in a fast-paced environment
  • Mentoring experience and history of building successful organizations or individuals
  • Automotive technology ecosystem expertise and knowledge of the North American automotive industry
  • Customer relations and lead generation experience for strategy projects
  • Master’s degree in business or technology

DENSO Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about DENSO and has not been reviewed or approved by DENSO.

  • Healthcare Strength — Medical coverage includes multiple plan designs through a major carrier, telemedicine, and chronic‑condition programs bundled with enrollment. On‑site family health centers at select locations add convenient primary care and pharmacy access for eligible members.
  • Retirement Support — The 401(k) program uses automatic enrollment with a straightforward dollar‑for‑dollar company match on initial contributions and an annual true‑up via a recognized recordkeeper. Auto‑increase and the potential for discretionary employer contributions reinforce long‑term savings support.
  • Wellbeing & Lifestyle Benefits — Wellness incentives can reduce medical premiums, and resources span musculoskeletal care, weight management, digestive health, and behavioral health at no additional cost when enrolled. Site‑based amenities like on‑site care, fitness options, and tuition reimbursement expand lifestyle value where available.

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The Company
HQ: Kariya, Japan
18,627 Employees
Year Founded: 1947

What We Do

DENSO is one of the world's largest automotive suppliers with a 75-year history of providing advanced automotive systems and technology to automakers worldwide. While our products are featured on nearly every vehicle make and model on the road today, we're also looking to innovate beyond automotive so we can maximize how we support the evolving needs of society. Globally, we have 158,000 employees, including 27,000+ in North America, working together every day to pursue our Two Great Causes: Green -- which represents our goal of achieving carbon neutrality by 2035 through our products, processes and facilities; and Peace of Mind -- which focuses on developing solutions for safer and more seamless experiences across society. Together, they help us pursue our mission of contributing to a better world.

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