Product Strategist

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

THE JOB

As a Product Strategist, you will play a crucial role in shaping and executing our product - Promoted Ads - a new digital advertising offering for event marketers. This role will report into the Director of Product and work on a variety of projects related to the product. You will collaborate with cross-functional teams including design, engineering, client marketing, and business development to drive the entire product lifecycle - from concept to launch. Your insights and passion will be critical in delivering unforgettable experiences that resonate with our audiences and drive our business forward.

ABOUT THE PROJECT
Be a key player in expanding Ticketmaster’s leadership position in e-commerce. We are looking for a creative, curious, and motivated Product Strategist to join our growing team as we build the next generation ticket merchandising platform sitting at the intersection of live events, fan data, digital media, and performance marketing. If you relish a challenge and are solution oriented; if you thrive in a fast-paced, start-up style environment but with the support structure and funding of a large company; if you have a love for live events and technology, we look forward to meeting you.

WHAT THIS ROLE WILL DO

• Product Strategy: Help manage the entire product life cycle - influencing product strategy and direction; defining and prioritizing product requirements, features and functionality; contribute to product roadmaps.

• Requirements Definition: Help manage feature development and product rollout including development of specs and acceptance criteria for user stories.

• Development Oversight: Be responsible for the daily planning of software development in an agile environment, ensuring the development team consistently has a groomed backlog of priority tickets to build.

• Data-Driven Decision-Making: Utilize data and analytics to measure product performance, gather insights, and make informed decisions to optimize the product.

• Stakeholder Management: Collaborate with internal and external stakeholders to ensure alignment and successful execution of product initiatives.

• Testing and Quality Assurance: Define testing strategies and work with QA teams to ensure the product meets quality standards before release.

WHAT THIS PERSON WILL BRING

• 2+ years of product management experience with a strong track record of launching successful digital products

• Bachelor's degree in Business, Marketing, Computer Science, or related field. MBA or equivalent experience is a plus.

• Experience in using JIRA, Confluence, and other product management and delivery tools.

• Knowledge of, or certification in, agile software development practices and experience.

• Proven experience in leading cross-functional teams and managing the end-to-end product development lifecycle.

• Excellent communication, time management and collaboration skills.

• Experience working in e-commerce or retail industries is a plus.

• Demonstrate experience in solving business needs and converting requirements into clear, coherent specifications using user stories, acceptance criteria, and other supporting documentation.

• Ability to juggle and prioritize multiple projects simultaneously in a fast-paced environment.

• A deep product-focused mindset, with a desire to understand your customers and what will make their use of your output easier and more efficient.

• Curious by nature, enjoy looking into problems around your core tasks, experimenting with potential solutions.

Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa

BENEFITS & PERKS

Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:

HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)

YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets

WEALTH: 401(k) program with company match, Stock Program

FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support

CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings

OTHERS: Volunteer time off, crowdfunding network

Live Nation’s policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation’s health and safety protocols and policies as they change from time to time.

EQUAL EMPLOYMENT OPPORTUNITY

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance, and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

New York City Hiring Rate*: $80,000 - $90,000

**Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York applicant might be paid. It assumes that the successful candidate will be in New York or perform the position in New York. Similar positions located outside of New York will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NY Law, a potential new employee’s salary history will not be used in compensation decisions.