Make fitness the habit millions of people love.
We believe fitness should make you feel good, not just look good. Every new product or membership update is a chance to prove it, but only if members understand it, want it and feel the difference. That’s where you come in.
This Is What Your Role Looks Like
As Product & Proposition Marketeer, you drive the marketing for every new product, service and membership update, from digital features like Fit Buddies to in-club improvements like our Relax & Recover zones. You are involved from the first conversation with the team that builds it through launch and evaluation. You shape the story, the timing and the one campaign that all our teams and countries get behind.
You report to the Senior Brand Marketing Specialist and join the Brand & Communications team, which is responsible for the Basic-Fit brand internationally.
Your Responsibilities
- The story: You work with our product teams from the earliest stage, so the positioning is ready when the product is. You define who it’s for, why it matters to them and how it fits the Basic-Fit brand, in messaging that is simple, distinctive and works in every market (Benelux, FR, ES, DE, AT).
- The member and market picture: You build a clear view of our members and the market and use it to sharpen the positioning of every launch.
- The campaign: You write the insight-led brief that our creative, media and member-communication teams work from, and run the project from kick-off to launch.
- One launch, many countries: Strategy and offer are set centrally. You gather local input, plan the launch calendar, keep creative, media, member communication, club operations and every country on one timeline, and make the call when priorities compete.
- Activate in the club: You coordinate the creation of launch materials with our creative and design teams and guide our club and customer teams, so they can explain and sell each new offer with confidence from day one.
- What happens next: You set clear objectives, test sensibly with our data and media teams before we scale, and track results after launch. You use what you learn to make the next launch better and bring member and market insights back to product, so they shape what we build next.
Who Are You?
You are a marketer who can make something complex feel simple and desirable. You’re confident sharing a point of view, you’re not afraid to challenge when needed, and you decide based on data and consumer insight. You have a real feel for the trade-off between short-term sales and long-term brand building.
Additionally, we’re looking for someone who has:
- 4+ years of experience in brand marketing, product marketing, communications or a go-to-market role.
- Experience defining positioning and messaging, and a track record of making something complex feel simple and desirable.
- Excellent project management, stakeholder management and communication skills in English.
- The confidence to share a point of view, challenge when needed and decide based on data and consumer insight.
- A good understanding of the balance between short-term sales and long-term brand building.
- A plus: Dutch, French, Spanish or German, and experience working across several countries.
What We Offer You
At Basic-Fit, it’s not just about work, it’s about your growth. As a Product & Proposition Marketeer, you’ll have the freedom to make an impact and develop yourself in a dynamic environment.
What you can expect from us:
- Learning & Development: Unlimited access to GoodHabitz and LinkedIn Learning.
- Career Growth: Plenty of opportunities for professional and personal development.
- Work Culture: An informal, international, and down-to-earth environment. We value working together, so we work 4 days in the office, 1 day from home.
- Innovation: Your ideas contribute to strategic projects.
- Salary: A monthly gross salary between €3500 and €4500 based on 40 hours, depending on your experience and background.
- Perks & Benefits: Travel allowance, bike plan, health insurance discounts and remote work allowance.
- Fitness: Access to our gym at HQ.
About Basic-Fit
Basic-Fit is Europe’s leader in the value-for-money fitness market, with more than 4.7 million members across 1,650+ clubs in 6 countries. We are continuously growing and improving. If you’re looking for a place where you can make an impact while having fun at work, you’ve come to the right place!
What Makes Us Unique?
- Work with Impact: What you do makes a difference. We don’t just work for our members, partners, and teams, we work with them.
- Collaboration: Everyone works together to achieve goals and celebrate success.
- Diversity & Inclusion: We welcome everyone into our workplace.
🎯 Apply Now!
Ready for your next adventure? Click the Apply button, and we’ll get in touch with you as soon as possible.
Questions? Feel free to contact Kerensa van der Lans at kerensa.vanderlans@basic-fit.com.
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Skills Required
- 4+ years of experience in brand marketing, product marketing, communications, or go-to-market roles
- Experience defining positioning and messaging
- Track record of making complex offerings simple and desirable
- Excellent project management skills
- Excellent stakeholder management skills
- Excellent communication skills in English
- Ability to share a point of view and challenge when needed
- Ability to make decisions based on data and consumer insight
- Understanding of the balance between short-term sales and long-term brand building
- Dutch, French, Spanish, or German language skills
- Experience working across several countries
What We Do
Founded in 2013, Basic-Fit is proud to have more than 3,75 million members in more than 1,400 clubs across the Netherlands, Belgium, Luxembourg, France, Spain, and Germany. Thanks to our fast growth we can call ourselves Europe’s value-for-money fitness leader. Our mission is to make fitness accessible. We believe that everyone who wants to get fit should be able to have access to fitness. With around 8,000 employees, we operate a simple membership model that provides a fitness experience that is both affordable and accessible. Our values are already represented in our name - B(Be), A(Accessible), S(Smart), I(Inclusive), and C(Committed). Our European HQ is located in Hoofddorp, the Netherlands, right outside of Amsterdam. We’re always looking for enthusiastic employees in both our clubs and HQs who share our passion for fitness and want to contribute to our fast-growing international company. Besides transparency, innovation is one of our top priorities. Are you proactive, have an open-minded personality, and are down to earth? Then you'll fit right in with us. GO FOR IT!
