Product Marketing

Posted 2 Days Ago
Be an Early Applicant
San Francisco, CA, USA
In-Office
150K-250K Annually
Entry level
AdTech • Enterprise Web
The Role
Serve as Adapt’s first dedicated product marketer, developing positioning, researching customers and competitors, launching product releases, creating demos and sales materials, supporting open-source adoption, and shaping packaging. Partner with the CEO, Product, Engineering, and Sales teams to translate complex AI products into clear messaging and measure the impact of launches on usage and revenue. This is an in-person role in San Francisco.
Summary Generated by Built In

About Adapt

Adapt is the company agent platform that makes every company instantly AI native. We believe every company will have a central company agent. A powerful, universal AI harness that works across the systems, tools, data, and people that make up the business. One place to ask, build, analyze, automate, and act across the company’s internal operations.


Today, people connect the dots between disconnected tools. We’re building the infrastructure that lets the company agent do that work through persistent memory, secure compute, deep integrations, reusable skills, and enterprise controls.


Adapt was founded by Jim Benton, Sean Smith, and John Andrew Entwistle, repeat founders and operators who have built and scaled successful technology companies. Jim co-founded ClearSlide, led Apollo.io, and ran Chorus.ai through its $575 million sale to ZoomInfo. Sean founded GlareDB and helped build Coder’s early infrastructure. John Andrew co-founded Coder and founded Wander, the leading luxury travel marketplace.


We’ve raised $13 million from Headline, Activant, Susa Ventures, and accomplished operators and angels. Adapt offers the ownership and influence of joining at the earliest stage, backed by the experience, ambition, and capital to build an enduring company. You’ll work directly with the founders and help make foundational decisions about the product, culture, and company future employees will inherit.

About the role

As our first dedicated product marketer, you'll help developers and enterprise buyers understand what Adapt does, why it matters, and how to adopt it. You'll work directly with the CEO, Product, Engineering, and Sales to turn customer insight into positioning, launches, and useful sales materials.

This role is in person at our Presidio office in San Francisco, five days a week.


What you will do

  • Research customers, developers, and competitors to sharpen positioning and target audiences.
  • Turn product releases into clear stories, demos, launches, and distribution plans.
  • Help open-source users evaluate and adopt Adapt, then bring it into their teams.
  • Create permissioned customer stories, competitive guidance, and sales materials.
  • Partner on packaging and adoption, and measure how messaging and launches influence usage and sales.


About you

  • Experience marketing an open-source product, developer platform, or similarly technical product.
  • Exceptional writing and research skills, with an ability to explain complex products accurately.
  • A hands-on record of shaping positioning, launching products, and improving adoption or commercial outcomes.
  • Technical fluency and comfort working with developers, executive buyers, and a small, fast-moving team.


Benefits

  • Equity in an early-stage company.
  • Medical, dental, and vision coverage, subject to plan terms and eligibility.
  • Top-tier equipment and the peripherals you need.
  • Access to frontier AI tools and Adapt.
  • Daily catered lunch, snacks, and coffee in our Presidio office.


San Francisco base salary is $150,000-$250,000, based on role-related skills and experience. Total compensation also includes equity and benefits.

Adapt is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, ancestry, national origin, sex, pregnancy, gender identity or expression, sexual orientation, age, marital status, medical condition, genetic information, disability, veteran or military status, or any other characteristic protected by law. Contact recruiting for reasonable accommodations. Pursuant to the San Francisco Fair Chance Ordinance, we consider qualified applicants with arrest and conviction records. We encourage you to apply even if you don't meet every qualification.

Skills Required

  • Experience marketing an open-source product, developer platform, or similarly technical product
  • Exceptional writing and research skills
  • Ability to explain complex products accurately
  • Hands-on experience shaping positioning and launching products
  • Experience improving product adoption or commercial outcomes
  • Technical fluency and comfort working with developers, executive buyers, and small, fast-moving teams
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The Company
HQ: Pasadena, CA
Year Founded: 2008

What We Do

<p>WebVisible Enterprise (formerly Adapt SEM), is a simple yet highly powerful online advertising campaign management tool that enables small businesses and advertising agencies alike better manage search engine marketing campaigns.</p>

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