Product Marketing Specialist

You will have impact and fun at work by:

• Acting as the primary owner for the Angry Birds Friends presence across App Stores to ensure top-of-funnel discoverability and competitiveness.
• Designing and executing ASO experiments, leveraging creative optimization, keywords, and all available store features (like In-App Events) to drive organic installs.
• Working closely with store partners to craft and pitch stunning materials that maximize our chances for regular, global featuring.
• Supporting the strategy and execution of high-impact IP collaborations, identifying partners that truly resonate with our players and helping to bring those campaigns to life in-game.
• Collaborating with our Player Experience and Product teams, building strong relationships to ensure all marketing executions are supportive and perfectly aligned with the game’s roadmap and community needs.

Experience and skills we are looking for:

• Experience in product marketing, growth marketing, or ASO within mobile gaming or apps.
• Strong working knowledge of App Store Optimization (ASO), including creative optimization, keyword testing, and leveraging store features like Custom Product Pages (CPPs).
• Proficiency working with data, ability to set your own targets and analyze routine performance to understand the immediate impact of your work.
• Excellent understanding of the fundamentals of product marketing and marketability, understanding how marketing connects with game design and production.
• Proven ability to identify gaps, suggest solutions, and manage projects (like a store page overhaul or partnership campaign) independently from concept to completion.

It would be nice if you also have the following skills:

• Experience working with CRM channels (Push, Email, SMS).
• Prior experience working with well-known IPs and brand collaborations.